Web and SEO Specialist

Benefact Group plc; Bradley Stoke; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

A charitable organization in Gloucester is seeking a Web and SEO Specialist to enhance its digital presence. The ideal candidate will lead SEO strategies, create engaging content, and analyze web performance to drive positive community impact. This role offers a competitive salary, hybrid working arrangements, and numerous benefits aimed at personal and professional development.

Benefits

Competitive salary

Hybrid working

Group Personal Pension

Generous annual bonus

25 days annual leave

Health and wellbeing benefits

Annual personal grant to charity

Volunteering day

Employee Assistance Programme

Full study support

Qualifications

• Experience in managing and optimising websites.
• Confidence across SEO and content.
• Skilled in CMS management and data-led decision making.
• Knowledge of UX, accessibility, and digital design.
• Motivated by using digital skills for impact.

Responsibilities

• Lead SEO strategy and website optimisation.
• Create engaging digital stories.
• Own technical SEO and performance tracking.
• Analyze web performance and enhance user experience.
• Collaborate within a creative marketing team.

Skills

Website management

SEO knowledge

Content creation

Data analytics

UX design

Collaboration

Tools

Adobe Creative Suite

Canva

Job description

Working hours: 35 hours per week, Monday to Friday

Duration: Permanent

Location: Gloucester

Job Ref: 204342

About the role

Benefact Trust, are looking for a Web and SEO Specialist to join our Gloucester office on a hybrid basis.

As Web & SEO Specialist you will lead on the creation, optimisation, and management of the Trust’s digital presence, supporting strategy, storytelling, and technology to deliver an engaging, accessible, highly visible and impactful online experience.

This role will be responsible for shaping and implementing the Trust’s website development ensuring the site supports our organisational goals, reflects our brand identity, and meets the evolving needs of our audiences.

The Web & SEO Specialist will integrate SEO, UX, and content plans providing insights, hands‑on delivery, and creative support across digital channels. Their work will help raise awareness of the Trust’s impact and amplify the voices of those we support.

Why join us?

Join a team where your expertise makes a real difference to lives and communities. Since 1972, Benefact Trust has awarded over £310 million to support churches, charities and communities across the UK and Ireland.

Benefact Trust is the charitable owner of Benefact Group which itself thrives on a collaborative and inclusive culture and is ranked amongst the UK's top 50 Best Large Companies to Work For in 2024.

What you'll be doing

• Shape our digital presence – from leading SEO strategy and staying ahead of AI‑driven search trends, to building and optimising our website with our development team, ensuring every page performs brilliantly and reaches the people who need us most.
• Create content that inspires – write, design, and publish engaging digital stories that showcase the difference our grants make every day.
• Be our SEO expert and innovator – own everything from technical SEO and keyword research to peer analysis and performance tracking, using data and insights to continuously improve how we’re discovered online.
• Drive measurable impact through insight – analyse web and SEO performance, test new approaches, and explore emerging tools, AI and technologies to enhance user experience and help us reach more charities and communities.
• Collaborate for good – work within a passionate, creative marketing team where every idea helps build stronger, more connected communities, guide campaigns, shape brand experiences, and help tell the stories of vulnerable people with integrity and respect.

What you'll need to have

• Experience in managing and optimising websites.
• Confidence across SEO, content, and emerging AI‑driven search trends.
• Skilled in CMS management, analytics, and data‑led decision making.
• Knowledge of UX, accessibility, and inclusive digital design.
• Collaborative, curious, and motivated by using digital skills to make a real difference.

What makes you stand out

• Graphic design or video production experience (Adobe Creative Suite, Canva, or similar).
• Experience in charity, public sector, or social impact environments.
• Excellent writing, editing, and storytelling skills with a creative flair.

What we offer

• A competitive salary – let's discuss it.
• Hybrid working.
• Group Personal Pension – up to 12% employer contribution.
• Generous annual bonus scheme between 6% and 24%.
• 25 days annual leave plus bank holidays, and a holiday buy and sell scheme.
• An array of health and wellbeing benefits, including private healthcare, income protection and life assurance.
• £200 annual personal grant to a charity of your choice.
• Encouraged to take at least one volunteering day per year.
• Employee Assistance Programme.
• Full study support to gain professional qualifications.
• Access to virtual GP.
• Enhanced maternity and paternity pay.

Hear from the hiring manager

“Our work is about people, the people we help and the people we work alongside. We care deeply about getting our digital presence right because it’s how we share stories of hope and transformation. If you’re passionate about using your digital skills to make a difference, this is your chance to do work that truly matters, helping to share stories of hope, progress and positive change.”

About us

Benefact Trust was built on a simple, but ambitious idea - to be one of the UK's most impactful Christian grant‑making charities.

This idea is at the heart of everything we do, it has defined our ownership of Benefact Group - which is made up of specialist financial companies whose available profits go towards funding our charitable giving.

We believe it’s essential to attract, empower, grow and reward talented people, offering fantastic opportunities for career and personal development. Our giving ethos, 135‑year history and the diversity of what we do, has enabled us to build a culture of kindness, great ambition, and of passionate people driven to do better and be better.

At Benefact Group, we are committed to creating an inclusive culture and building an environment where each and every one of us feels valued and respected. We are a community made up of people with a range of different backgrounds, abilities, perspectives, beliefs and interests and we value the strength this brings to us as a Group. We welcome applications from everyone. If you need any additional support during the recruitment process, then please let us know.