Web Analyst

Group 1 Automotive; Milton Keynes; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading automotive retail group seeks a Web Analyst to monitor digital performance and improve online engagement. You will analyze website traffic, track key performance indicators, and provide insights to enhance user experience. We're looking for someone with experience in web analytics and strong proficiency in Google Analytics. Join us for a rewarding career with 33 days of annual leave, flexible options, and a commitment to diversity and growth.

Benefits

33 days annual leave

Exclusive retail discounts

Pension scheme

Flexible working options

24/7 access to healthcare professionals

Paid volunteer day

Qualifications

• Previous experience in web analytics or digital performance reporting is essential.
• Strong understanding of data quality and integrity is required.
• Ability to manage multiple tasks effectively.

Responsibilities

• Monitor and analyze website traffic and user behavior metrics.
• Create performance reports and dashboards for various stakeholders.
• Provide actionable recommendations to enhance user experience.

Skills

Web analytics experience

Google Analytics expertise

Attention to detail

Data analysis and insight translation

Organizational skills

Tools

Google Analytics

Job description

Web Analyst – Milton Keynes Head Office

Good, honest, rewarding work. It’s how we’re built.

Join our team as a Web Analyst, where you’ll play a vital role in monitoring and interpreting website and digital performance data to optimise online engagement, drive traffic, and support business growth. You’ll help us better understand how users interact with our platforms and provide data‑driven insights to enhance the customer experience and support digital strategy.

As part of a successful, global automotive group, you’ll broaden your experience across both sites and brands. And with the right support from us, you’ll be able to progress as high as you can aim.

What we can offer you

• Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
• Save money every day with our exclusive retail discounts
• Drive a great deal with discounts on new and used cars, plus servicing offers
• Plan for the years ahead with our company pension scheme
• Balance home and work with our industry‑leading family‑friendly policies designed to help you spend more time with the people that matter
• Commute for less with our cycle‑to‑work scheme
• Prioritise your wellbeing with dedicated support for you and your family
• 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
• Make a difference with a paid day to volunteer in your community
• Invest in your future with our company share purchase plan
• Earn financial rewards when you refer a friend to join the team
• Keep learning and growing with our training and development opportunities for everyone.
• Life assurance with the option to increase cover
• We’re open to flexible working options – just ask

What you’ll do day to day

• Monitor and analyse website traffic, user behaviour, and performance metrics using tools like Google Analytics
• Track, measure and report on Key performance Indicators
• Create and maintain dashboards and regular performance reports for stakeholders
• Identify trends, gaps and opportunities in website performance and user journeys.
• Use statistical analysis and reports to create future strategies
• Provide actionable recommendations to improve site usability, SEO, content effectiveness and conversion rates
• Work closely with marketing to establish campaign tracking
• Collaborate with development team to ensure proper tagging and data collection implementations.
• Evaluate the impact of changes and campaigns on web performance.
• Stay current with industry best practices, tools, and trends in digital analytics.

Helpful skills and qualifications

Don’t worry about ticking off every single skill here – if you care about delivering great experiences as much as we do, we want to hear from you.

• Previous experience in web analytics, digital performance reporting, or online customer journey analysis
• Strong understanding of tools such as Google Analytics
• High attention to detail and a strong commitment to data quality and integrity
• Ability to translate digital performance data into clear, actionable insight
• Strong prioritisation and organisational skills, with the ability to handle multiple tasks and collaborators

We value diversity and believe it strengthens our team. If you don’t meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

Be part of something big

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail.

But you don’t need to love cars to work with us – just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people.

Our Values

At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we do.

Respect - Integrity - Transparency - Teamwork – Professionalism

These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.