VP of Performance Marketing

DNA Recruit; England; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

A leading digital marketing firm is seeking an experienced VP of Performance Marketing (Paid Media) to lead its strategy and enhance marketing effectiveness across international markets. The successful candidate will have over 10 years of leadership experience and a proven track record in paid media with a focus on driving ROI. This role offers a competitive salary, hybrid working model, and significant visibility within the organization.

Benefits

Competitive salary and benefits

Opportunities for global career progression

Collaborative culture focused on innovation

Qualifications

• 10+ years of leadership experience in digital and performance marketing within large organisations.
• Track record in driving ROI and efficiency in paid media channels.
• Skilled in managing agencies and leading diverse teams.

Responsibilities

• Establish a unified vision for paid media performance.
• Build frameworks and standards to drive quality and innovation.
• Develop a centre of excellence for paid media.

Skills

Leadership experience in digital and performance marketing

Expertise in paid media

Ability to develop global frameworks

Data-driven mindset

Excellent communication skills

Job description

VP – Performance Marketing (Paid Media)

Hybrid – London (3 days onsite)

We’re partnering with a global organisation at the cutting edge of digital transformation and B2B engagement, seeking an experienced VP of Performance Marketing (Paid Media) to lead the strategy and elevate best practice across international markets.

This is a senior group-level leadership role, responsible for defining how paid media delivers measurable growth and brand impact across the business. You’ll set the strategic direction for all paid media channels—search, social, and programmatic—while fostering excellence across internal teams and agency partners worldwide.

The role

• Establish a unified vision and roadmap for paid media performance across global business units.
• Build frameworks, standards, and governance models that drive consistency, quality, and innovation.
• Develop and lead a centre of excellence for paid media, empowering regional teams with tools, insights, and best practices.
• Oversee agency and platform partnerships, ensuring alignment, accountability, and continuous improvement.
• Define KPIs, measurement frameworks, and attribution models that connect marketing performance to business results.
• Collaborate with senior commercial and marketing leaders to translate strategy into scalable, high-impact campaigns.

About you

• 10+ years of leadership experience in digital and performance marketing within large, complex, or global organisations.
• Deep expertise in paid media—spanning paid search, social, and programmatic—with a track record of driving ROI and efficiency.
• Skilled in developing global frameworks, managing agencies, and leading diverse teams.
• Data-driven and commercially minded, with a passion for innovation and continuous improvement.
• Excellent communicator and influencer who can align stakeholders and inspire collaboration across functions.

What’s on offer

• Senior strategic remit with visibility at the highest level of the organisation.
• Hybrid working model (London HQ, 3 days in office).
• Collaborative, forward-thinking culture with a focus on innovation and learning.
• Competitive salary and benefits, plus opportunities for global career progression.

If you’re a performance marketing leader who thrives on setting vision, building capability, and delivering results at scale, we’d love to hear from you.

DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.