VP of Lifecycle Marketing, Global

Instructure, Inc.; City Of London; Remote; GBP 100,000 - 150,000; Full time

Job summary

A leading online education platform is seeking a Vice President of Lifecycle Marketing to drive growth and engagement strategies across global markets. The successful candidate will lead a diverse marketing team and work with cross-functional partners to create impactful campaigns that align with revenue goals. This role requires extensive marketing experience and a visionary approach to team leadership, making it an exciting opportunity in the education sector. Flexibility for remote work is provided.

Benefits

Competitive compensation

Flexible schedules

Wellness programs

Learning and development stipends

Qualifications

• 10+ years of marketing experience.
• Success in managing cross-functional teams.
• Ability to align marketing to revenue goals.

Responsibilities

• Set and run the marketing strategy.
• Lead and motivate a team of marketing professionals.
• Continuously optimize campaigns for higher ROI.

Skills

Marketing experience

Cross-functional team management

Collaboration with sales teams

Project management skills

Communication skills

Tools

Email marketing tools

Social advertising platforms

CRM systems

Job description

Overview

At Instructure, we believe in the power of people to grow and succeed throughout their lives. Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers. We do this by giving smart, creative, passionate people opportunities to create awesome.

And that's where you come in:

The Vice President of Lifecycle Marketing, Global is part of the Marketing Leadership Team at Instructure and is responsible for the growth and development of your sector through full lifecycle engagement – spanning acquisition, onboarding, retention, and acquisition – via outbound marketing and partnership with Global Customer Organization counterparts (Sales and Customer Success).

You lead the go-to market marketing teams across APAC, EMEA, and LATAM ensuring strategies are globally consistent yet locally adaptable to regional market dynamics and are responsible for the awareness and demand consideration across all stakeholders associated with buying decisions in the prospect and customer base, as well as supporting sales and customer growth. In collaboration with your sales and customer success counterparts you are designing and running the strategies to win and grow customers in your sector.

You report to the CMO and, as a member of the marketing leadership team you’ll leverage the various marketing departments to build the campaigns and report on the efficacy of programs related to your sector’s growth.

To be successful, you will blend your passion for audience insights and category trends with your commitment to being a student of your marketing craft.

The ideal candidate is a visionary leader. Someone who understands the impact marketing can have on the business at large.

Responsibilities

• Set and run the marketing strategy for your sectors (in partnership with your cross-functional stakeholders) and with respect to the overarching enterprise marketing strategy (which also includes other sectors and shared service functions including Product Marketing, Creative, Comms, PR, Brand, Web and Sales Development)
• Ensure the smooth execution of impactful, full lifecycle campaigns within your sector.
• Collaborate with the marketing leadership team on marketing best practices within and outside of the EdTech space.
• Collaborate with Go To Market leaders across other business units and international markets.
• Demonstrate the measurable performance and impact of your work - covering brand health, bookings contribution, customer lifetime value, impact on pipeline right down to the success of campaigns and tactics.
• Lead, motivate, inspire and coach a team of marketing professionals of various disciplines and seniorities (coordinator to director level) including demand generation marketers, revenue marketers, ABM professionals, field and events marketers, digital and paid media marketers and content marketers.
• Continuously optimize campaigns to achieve the highest ROI, leveraging analytics to guide decision-making and investment allocation.
• Represent your team and programs at all levels of the organization, up to C-suite level executives and the board.
• Contribute to the development of a cohesive top-level narrative for Instructure in collaboration with the other VPs

Qualifications

• 10+ years of marketing experience.
• Experience leading mixed discipline marketing teams to develop full funnel creative campaigns and execution of marketing programs including: email marketing, social advertising, field marketing, account-based marketing, content syndication, SEM, and paid digital.
• A mission-driven orientation around education and learning
• Demonstrated ability to align marketing to revenue goals and successfully meet targets.
• Success in managing cross-functional teams and collaborating with senior leadership.
• Exceptional organizational skills and attention to detail.
• Track record of success collaborating with sales and customer success teams to create meaningful engagements with prospects and existing customers.
• Exceptional communication, organizational, and project management skills.
• Ability to travel for internal and external meetings, as well as industry conferences.
• Kindness and conscientiousness.
• A good sense of humor.

This is a remote role based in London.

Benefits

• We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
• Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
• Flexible schedules and a remote-friendly culture, with hybrid or onsite work options available in some regions for specific roles
• Generous time off, including local holidays and our annual company-wide “Dim the Lights” week in late December, when we encourage everyone to step back and recharge
• Comprehensive wellness programs and mental health support
• Annual learning and development stipends to support your growth
• The technology and tools you need to do your best work — typically a Mac, with PC options available in some locations
• Motivosity employee recognition program
• A culture rooted in inclusivity, support, and meaningful connection

We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.

Any attempt to misrepresent personal or professional information will result in disqualification.