VP Marketing

FoodChain ID; United Kingdom; Remote; GBP 91,000 - 115,000; Part time

Job summary

A growing technology firm is seeking a VP of Marketing to lead its global marketing function. The role involves strategic leadership, fostering a collaborative environment, and driving pipeline growth through innovative marketing practices. Candidates should have extensive B2B services marketing experience and be proficient in utilizing AI tools to enhance productivity. A strong understanding of SaaS and experience in regulated industries are highly valued.

Qualifications

• Extensive experience in B2B services or software marketing.
• AI-capable executive with integration of team expertise and AI tools.
• Demonstrated ability to drive success in a matrixed organization.
• Build strong working relationships across multiple cultures.
• Mentor mid-level leaders into senior roles.
• Proven experience with enterprise-level SaaS solutions.
• Experience in private-equity-owned organizations.

Responsibilities

• Serve as the strategic integrator across marketing functions.
• Champion a customer-problem-first marketing approach.
• Lead adoption of AI tools for productivity and campaign execution.
• Mentor senior marketing leaders for readiness.
• Own continuous improvement for campaign ROI.

Skills

B2B services or software marketing

Demand generation

Product marketing

Team building

AI integration

Influencing across divisions

Collaboration across cultures

Mentoring mid-level leaders

Driving growth with SaaS

Experience in regulated industries

Job description

VP of Marketing (Contractor/Fractional) – B2B Services & Software

Location: Remote within the United States, Brazil, United Kingdom, Netherlands, France, Italy, or Greece

Reports To: SVP of Product & Marketing

Schedule: Approximately 20 hours per week, spread across 5 days (Monday–Friday), with preferred working hours overlapping Europe afternoons and U.S. mornings (CET/CT)

Duration: up to 12 months, with potential for contract-to-hire

Language: English

Role Overview

FoodChain ID seeks a VP of Marketing to lead its global function through rapid growth and transformation. This leader will align marketing with divisional priorities, accelerate pipeline growth, and position the company as a trusted B2B thought leader. Partnering closely with Sales and Business Units, the role fosters a one‑team culture while building global cohesion and developing senior marketing talent to drive measurable impact. We are a Private Equity backed company so you can expect accountability, quick decision making and loads of fun along the way.

Key Responsibilities

Strategic Marketing Leadership

• Serve as the strategic integrator across Product, Growth, Operations, and Corporate Marketing — ensuring alignment, consistent communication, and shared learnings to accelerate pipeline generation.
• Champion a shift toward customer‑problem‑first marketing, embedding this mindset into campaign design, GTM planning, and content strategy.
• Lead adoption of AI tools to streamline workflows (i.e., increase productivity), leverage rapid execution of growth targets, and inform evidence‑based continuous improvement.
• Mentor and prepare senior marketing leaders for VP‑level readiness through coaching, frameworks, and structured development.
• Assess organizational strengths and resource gaps, recommending role realignment, targeted hiring, or selective use of external support.

Performance Management & ROI Optimization

• Lead the implementation of AI tools that enhance productivity, accelerate persona validation, and enable dynamic content refinement based on customer signals and market conditions.
• Own continuous improvement process for campaign ROI, with pipeline generation as an indicator, in partnership with Marketing Operations and the relevant Sales Teams.

Identification and Management of External Agencies

• Lead selection, onboarding, and performance management of external marketing agencies and contractors.
• Establish internal workflows and processes to ensure seamless collaboration and accountability through clear KPIs.

Cross‑Functional Influence & Communication

• Act as a strategic partner to Business Unit General Managers, Service Leaders, and SVPs, ensuring marketing initiatives are fully aligned with business priorities and that marketing and sales operate as a unified team.
• Define clear engagement models and expectations between marketing sub‑functions and the broader FoodChain ID organization, reducing friction and driving alignment.
• Launch "Marketing in Action" updates to showcase initiatives, foster collaboration, and strengthen marketing’s role in company‑wide strategic planning.

Qualifications

• Extensive experience in B2B services or software marketing, with hands‑on expertise in demand generation, product marketing, and team building.
• AI‑capable executive: able to integrate human team expertise with AI tools to drive agility, insight, and performance across marketing workflows.
• Demonstrated ability to drive success in a matrixed organization, influencing action across divisions and departments through strong collaboration.
• Demonstrated ability to build strong, collaborative working relationships with colleagues and stakeholders across multiple countries and cultures in a global environment.
• Demonstrated ability to mentor and develop mid‑level leaders into senior roles.
• Proven experience driving growth or marketing strategy for businesses utilizing enterprise‑level SaaS solutions.
• Experience working within private‑equity‑owned organisation is essential.
• Regulated industries (such as food, agriculture, or dietary supplements) is highly preferred.

Competencies

• Unites people across functions, inspires alignment, and drives accountability to deliver measurable growth outcomes.
• Turns strategy into execution with discipline and focus, ensuring marketing programs accelerate pipeline and support divisional priorities.
• Proven track record of leading transformation within large organizations (ideally PE‑owned), driving change at scale while developing leaders and building trust across sales and business units.

Key Metrics

• Pipeline generation per month (measured in $ value influenced by marketing)
• Marketing‑sourced revenue contribution (% of total new bookings)