VP Marketing

sunday; Greater London; Hybrid; GBP 150,000 - 230,000; Full time

Benefits offered by this job

Bonus and equity

Health insurance

Office London & NYC

Job summary

sunday seeks a VP of Marketing to own the global strategy and execution, turning growth into qualified pipeline, revenue, and market presence across key regions, including the UK and US. You will lead demand generation, digital, events, brand, and PR as one integrated engine.

You will report to the CRO, manage regional marketers, and shape GTM investments while expanding the global marketing team. The role can be based in London or New York with travel across markets.

Qualifications

• 12–15+ years of B2B SaaS or enterprise technology marketing experience with growth responsibility.
• Experience leading multi-market teams internationally and delivering scalable demand engines.
• Proven track record of turning marketing into pipeline and revenue with measurable ROI.

Responsibilities

• Own global marketing strategy and execution across demand gen, digital, events, brand, and PR.
• Lead in-market teams in multiple regions (UK, US, etc.) and collaborate with Sales, Product, Partnerships, and RevOps.
• Build attribution, testing frameworks, and budget plans to optimize CAC and LTV.

Skills

B2B SaaS marketing

Growth leadership

AI in marketing

Education

Bachelor's degree in Marketing or related

Tools

GA4/Marketing Automation

Job description

About Us

sunday is building the fastest, simplest way to pay in restaurants. With a quick scan of a QR code, diners can pay, tip, and leave in about 10 seconds. We believe great products should feel obvious, not complicated, and we focus relentlessly on keeping things simple while earning trust from restaurants and guests at every interaction. Today, sunday powers payments in thousands of restaurants across the US, UK, and France, helping operators turn tables faster, increase tips, and unlock valuable insights. We push ourselves to go beyond what’s expected, building with ownership, moving fast, and scaling with ambition as we tackle our biggest growth opportunity in the US.

About The Role

As VP of Marketing at sunday, you will own the global marketing strategy and execution that turns our growth ambition into qualified pipeline, revenue contribution, and a stronger market presence across France, the UK, and the US. You will lead demand generation, digital, paid and organic acquisition, events, referrals, brand, communications, and PR as one integrated growth engine. This is a CMO-track role with broad ownership and the opportunity to define how marketing scales at sunday.

You will report to the Chief Revenue Officer and own the full global marketing function. You will manage the Head of Brand & PR and the in-market and regional marketers, with expectations to grow the team substantially as we expand the marketing function across the globe. This role can be based in New York City or London, combining close in-person collaboration with regular travel across our markets.

Join early, grow fast, and shape the journey!

Key Responsibilities

• Own sunday’s global marketing strategy and execution across demand generation, digital, events, referrals, brand, communications, and PR, with accountability for pipeline and revenue contribution.
• Serve as a core member of the executive go-to-market leadership team, partnering with Sales, Product, Partnerships, Customer Success, Finance, and RevOps to shape GTM strategy and commercial trade-offs.
• Translate company growth objectives into marketing strategy, investment priorities, operating plans, and measurable outcomes across regions, segments, and channels.
• Own all paid and organic customer acquisition channels, providing clear reporting on performance, pacing, experiments, and next actions to the executive team.
• Manage the marketing and media budget, annual growth targets, forecasting, channel allocations, and changes in spend strategy, using CAC, LTV, pipeline contribution, and efficiency metrics to guide investment.
• Continuously improve SEO and website conversion, including AEO/GEO, machine-readable content, and sunday’s visibility in AI-assisted search and buyer research.
• Own and scale the referral and events programs across markets, increasing brand visibility and turning activity into qualified pipeline.
• Run brand, communications, and PR end-to-end, including earned-channel influence, customer communications, and the hiring and development of a high-performing global marketing team.

About You

• 12–15+ years of B2B SaaS or enterprise technology marketing experience, with leadership responsibility for growth, demand generation, or revenue marketing; restaurant technology experience is especially relevant.
• 4–6+ years at VP level or as the most senior marketing leader in an organisation, with experience managing distributed, multi-market teams internationally.
• A proven track record of building and scaling growth engines that deliver predictable pipeline, revenue contribution, and ROI through integrated digital, brand/PR, field, and lifecycle marketing.
• Deep understanding of B2B SaaS subscription models, unit economics, and sales/GTM motions, with a track record tying growth activity to pipeline, revenue, CAC, and efficiency outcomes.
• Hands-on experience running paid media and organic acquisition, plus strong measurement instincts and the ability to build attribution and testing frameworks.
• An executive-level communicator who can influence cross-functional stakeholders, translate data into strategic decisions, and represent marketing in commercial trade-offs.
• An AI-first mindset, with hands‑on experience using AI to improve marketing execution, personalisation, analytics, and team productivity.
• An experienced people leader who has built and developed high-performing teams and other leaders, with a coaching style that empowers rather than controls and the ability to bring structure to ambiguity.

What we Offer

In New York City

• Base salary of $260,000–$320,000, plus bonus and equity
• Free vacation policy
• 100% employer-covered health insurance
• 401(k) plan
• A great office in the heart of New York City, with an in-person/remote balance

In London

• Competitive salary + bonus and equity
• A great office in the heart of London with a balance of in-person and remote work
• Free Vacation Policy
• 100% Employer-Covered Health Insurance

Steps in our Recruitment Process

• Share your story: application with resume
• Let's get to know each other through a screening interview with the hiring manager to discuss the role, your experience, and the opportunity.
• Case study: prepare and present materials showing how you would approach the role and its priorities.
• Final round with the CEO.

sunday is an equal opportunity employer and does not discriminate and all qualified applicants will receive consideration for employment without regard to race, creed, color, sex, affectional or sexual orientation, gender identity or expression, gender, ethnicity, religion, national origin, ancestry, nationality, age, disability, marital status, veteran status, genetic information, or on any other basis prohibited by law (except where an attribute is a bona fide occupational qualification).