vp Design - Endura

PENTLAND; City Of London; Hybrid; GBP 85,000 - 120,000; Full time

Job summary

A global activewear company in the UK is seeking a VP Design to lead the creative direction for their brand. The ideal candidate will have extensive experience in consumer product design and will inspire a multidisciplinary team. Responsibilities include overseeing product range design and ensuring alignment with brand strategy. This role offers a dynamic work environment and a commitment to fostering diversity and inclusion.

Benefits

Salary + discretionary bonus

25 Days Holiday

Brand discounts

Family-Friendly Benefits

Health Perks

Travel Perks

Flexible Working

Qualifications

• 10 years consumer product design experience.
• Deep knowledge in Product Design, Visual/Brand Design and graphic design.
• Experience leading a design team through team building and mentoring.

Responsibilities

• Lead creative direction for the brand on a seasonal basis.
• Inspire the team with your creative direction.
• Accountable for the range storytelling and design direction.

Skills

Consumer product design experience

Product Design

Visual/Brand Design

Graphic Design

Design thinking

Problem-solving

Job description

We're Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT'S THE MISSION FOR THIS ROLE?

The role of VP Design is to lead creative direction for the brand on a seasonal basis, aligning to brand pillars, brand DNA, introducing innovation, and seasonal trend to the product creation process. Delivering business and brand equity growth across the relevant global markets. This role is a key member of the Endura brand Leadership team, responsible for the creative direction, product range design, working collaboratively to define and deliver our business and brand strategies. Add a few sentences about the department and what the role is meant to achieve.

Founded and based in Scotland, Endura makes braw cycling gear designed for ride after ride. Clothing, shoes, protection‑we've got you covered. It is no bother to us what type of cycling you do. Trails, street, and tarmac. It's all grand. At the heart of everything we do is engineering. We're known for creating quality, performance‑focused kit that lasts. Gear you'll have for years. That's why we've gone from being a wee nipper on the scene to becoming a global market leader and we are just getting started. We are mavericks with a mission. Here to become the world's most‑loved bike brand. On the way, we want to bring the joy to as many people as possible. Answering those doubts that say “No you can't” with 'Aye, you can'.

WHAT DOES THIS ROLE DO?

• Codifying the brand DNA within our products, across relevant consumer segments, to create a distinct, recognisable, and progressive range of products that elevates the brand in the technical and lifestyle markets. As a key member of the Brand Leadership Team, you will inspire the team with your creative direction to work collaboratively across the business to deliver our business and brand plans.
• Accountable for the range storytelling and design direction of all the brand products globally, setting the overall creative brand DNA.
• Contribute to growth partnering with innovation and merchandising teams.
• Driving the commercial and creating consumer centric NPD and NPI products.
• Ability to have an aperture that widens and houses‑land highly commercial opportunities and able to focus on innovation to unlock future success.
• Able to lead, inspire and develop talent within a multi‑disciplinary team of creative designers, and create a team culture which supports them in meeting their full potential.
• Lead transformation and growth ambitions.

WHAT DO I BRING TO THE ROLE?

• 10 years consumer product design experience.
• Deep knowledge in Product Design, Visual/Brand Design and graphic design.
• Experience leading a design team through team building, mentoring and managing multidisciplinary design teams.
• Fostering a strong design culture across the organisation.
• Leading with empathy and encouraging professional development.
• Aligning design strategy with business goals.
• Strong design thinking and problem‑solving approach.
• Excellent storytelling to communicate design vision and value.
• Design process optimisation (research, ideation, testing and delivery).
• Resource planning and project prioritization.
• Leveraging user research and data to inform design decisions.
• Budgeting and resourcing the design function.
• Driving innovation and managing design‑led transformation.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

WHAT'S IN IT FOR ME?

• Salary + discretionary bonus
• 25 Days Holiday: Increases with length of service and the option to purchase additional days to suit your needs.
• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.
• Family‑Friendly Benefits: Generous enhanced parental leave policies
• Health Perks: Choose from a variety of health‑related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.
• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco‑friendly commuting.
• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.
• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we're committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We warmly welcome your application.