VP Consumer Growth at Aios Medical — Remote, $200k-$400k / yr + 0.2%- 1.0%

Aios Medical (Fella Health); Remote; GBP 149,000 - 299,000; Full time

Job summary

A healthcare tech company in the UK is seeking a VP Consumer Growth. This role focuses on leading the growth strategy to profitably acquire 1 million customers by 2027, owning brand strategy and creative direction. Ideal candidates will have over 5 years of experience in a D2C environment with demonstrated growth at scale. The position offers a competitive salary of $200k-$400k annually, fully remote work, and comprehensive wellness benefits.

Benefits

Comprehensive medical insurance

Personal development budget

Gym and wellness budget

MacBook & work-from-home equipment

Qualifications

• 5+ years of experience leading growth at a high-growth D2C company.
• No healthcare experience required, but preference for high-growth startup understanding.
• Strong analytical skills and metrics-driven mindset.

Responsibilities

• Lead a team to develop a low-CAC growth engine.
• Own the brand strategy and creative direction.
• Manage ad campaigns and optimize conversion rates.
• Nurture leads through personalized customer journeys.

Skills

Growth strategy leadership

Brand strategy

Analytics and metrics-driven

Direct-response online ads expertise

Team-building of A-players

Job description

About Aios Medical

About Aios Medical

Our overarching mission is to accelerate the mass‑market global adoption of consumer biotech products so every human can live at least 100 healthy years.

Our immediate focus is excess bodyweight. We are accelerating the global take‑up of GLP‑1 medications by increasing their accessibility to help solve obesity worldwide.

To do that, we’re building an AI‑powered clinical operating system : ClinicOS. ClinicOS makes it effortless for consumer brands to easily offer direct‑to‑patient healthcare, globally. We work with external Brand Partners, as well as using this infrastructure to scale our own internal consumer healthcare brands.

Since we launched Fella Health in the US in June 2021, Fella has positioned itself as no‑nonsense weight loss for busy bigger guys. Today, we operate multiple brands across the US & UK — our two biggest are Fella Health (US & UK) and Bolt Pharmacy (UK).

Our infrastructure will have served 100 million patients worldwide by 2035. We’ll then use that direct‑to‑patient infrastructure to serve next‑gen biotech products at‑scale to increase the proportion of humans living at least 100 healthy years.

In so doing, we’ll become the world’s first trillion dollar healthcare company.

We’ve grown 1000x since Aug 2021, 200x since Aug 2022, 40x since Aug 2023. We’re serving 40k customers with high NPS. $50M / yr revenue. We’ve been cashflow positive for 24mo.

Backed by top investors

• Y Combinator
• Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
• AngelList Early Stage Fund (backed by Naval Ravikant)
• BrandProject (venture‑builder behind 2 unicorns)
• The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health
• Vouch Insurance
• Not Boring (Packy McCormick)

You can read more about working with us here: Working at Aios Medical https://fella.notion.site/working-at-aios-medical

VP Consumer Growth

As VP Consumer Growth at Aios Medical, your fundamental role is to nail a profitable growth machine for our consumer brands. I expect ~10x growth in 2026.

Key Responsibilities

• Lead an A team which is rapidly scaling a robust, low‑CAC growth engine that adapts to market changes so we can profitably acquire 1 million customers by 2027.
• Our growth strategy must remain at the frontier of the rapidly changing consumer obesity market and we need an A team to execute.
• Tooling is changing rapidly & our numbers drive our decision making. You’ll own the decision on what stack to use and guide its implementation.
• You’ll own our brand strategy, brand identity, and creative direction. There are generational brands to be built during the GLP‑1 take‑up wave — it is your job to capture that zeitgeist.
• Lead the Ads team which creates ad campaigns with superb creative that convert at low CAC across multiple channels. Lead the CRO team which maniacally think‑test‑optimize (both macro + micro) to improve conversion. Lead our in‑house creative team to consistently produce bold ads that convert, taking big swings as well as guiding subtle optimization.
• Once a funnel works, you’ll lead the Affiliates team to open that up to affiliates on a CPA model.
• You’ll lead the Lifecycle team nurturing leads to convert via personalized journeys. Use email, SMS, WhatsApp, voice — all powered by AI.
• You’ll lead the Advocacy team channeling happy customers into brand advocates: writing positive reviews, posting UGC, and most importantly referring new customers in a powerful flywheel.
• AI‑powered SEO works. GEO is a rapidly expanding blue ocean. You’ll rapidly scale up this team’s work.
• Power laws dominate on social, and unhinged wins. You’ll grok the zeitgeist and lead the Social team to generate hype.

KPIs

• Monthly Active Patients / Subscribers – End of Nov 2025: ~35k; Target for end of 26Q4: ~350k (~10x/yr)
• Annual Global Revenue – End of Nov 2025: ~$75M; Target for end of 26Q4: ~$750M (~10x/yr)

Requirements

• Experience: 5+ years leading growth at a high‑growth D2C company, with clear ownership scaling past $100M/yr. No healthcare experience required. Preference for those who understand & enjoy the scary speed of a high‑growth startup.
• Performance: Deeply grok the 2025 paid media landscape. Likely running direct‑response online ads as main background.
• Analytics: Maniacal about metrics. Proactive when crafting experiments; clear process for generating & prioritizing ideas. Care a weird amount about analytics stack and design experiments across the customer lifecycle.
• Brand: Superb at brand. Intimately understand customer, nail positioning, give compelling creative direction.
• Trenches: Don’t hesitate to get hands dirty. Not too pretentious or senior to grind it out when needed; miss the times when that was more day‑to‑day.
• Strategy: Excellent at the trenches but also the general at 30,000 ft deciding where to move the troops. Don’t get lost in the weeds and always make sure we’re taking required big swings.
• Hiring: Hate incompetence; build a team of strictly A‑players, truly meaning it.
• Excellence: Annoyingly capable at meta skills. Autodidact with impressive speed and resourcefulness. Highly organized and can complete multiple projects concurrently. Calmly handle uncertainty and rapidly changing situations.

Nice to have

• Agentic: You're a doer. You’ve been pulled into important problems, taken risks, excelled in new areas. Likely founded something before and may want to start a company in the future.
• Systems: Think in and build out systems. Recognize underlying system in solving a problem, then focus on improving it.
• Figure it out: Likely one of those timeless people that could be dropped anywhere in the world, in any century, and you’d figure it out.

Compensation & Benefits

Compensation

• $200k-$400k / yr + 0.2%‑1.0%

Benefits

• Healthcare: comprehensive medical insurance (if appropriate).
• Remote: fully distributed team across the world and fully remote.
• Personal development: budget for books, courses, coaching.
• Personal wellness: budget for gym, health apps.
• GLP-1s: free membership with a clinic offering GLP-1s.
• Health coaching: free biweekly health coaching.
• Work coaching: free biweekly work coaching.
• Equipment: MacBook & work‑from‑home equipment provided as needed.
• Culture: you get to shape our culture.