VodafoneThree - CVM Manager - 6 Months FTC

Vodafone Group; City Of London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading telecom company is seeking a CVM Manager to enhance relationships with SoHo customers through impactful marketing campaigns. This role includes managing cross-channel initiatives, utilizing data-driven insights to optimize strategies, and collaborating with various teams. Ideal candidates should have robust experience in customer marketing, exceptional data handling, and strong stakeholder management skills. The position offers a hybrid working environment and competitive benefits.

Benefits

Competitive salary

Bonus opportunities

28 days off plus bank holidays

Paid time for charity work

Qualifications

• Solid experience in commercial or customer marketing roles, ideally in telecoms.
• Managed marketing campaigns across multiple channels focused on commercial outcomes.
• Strong stakeholder management skills with ability to influence at all levels.

Responsibilities

• Lead marketing campaigns for SoHo customers.
• Support the transition to AOM PEGA.
• Own commercial plans ensuring customer-focused campaigns.

Skills

Marketing experience

Data-savvy

Stakeholder management

Excellent written English

Advanced Excel skills

Tools

AOM PEGA

Job description

Location

Location: Newbury + Hybrid. Salary: Excellent basic salary plus bonus and Vodafone benefits. Working Hours: Full time 37.5 hours per week – Monday to Friday. Duration: 6 Months Fixed Term Contract. We believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, for at least 8 days per month. You should work with your line manager to understand what their expectations are for you, your specific role and your team.

Who We Are

We’re here to build a network the UK can count on – one that connects people, places and potential. Because no matter where you live, what your background is, or how you get online – we think everyone deserves the same chance to stay connected, and with VodafoneThree, that future’s being built – today. We’re creating more than the UK’s best network. We’re helping close the digital divide, empower communities and drive meaningful progress. We believe that everyone should feel they belong. Whoever you are and whatever your story, there’s space for you here. We’re building a workplace where different perspectives are welcomed, voices are heard, and everyone feels safe to show up as themselves. You’ll join a team that genuinely cares – about each other, about our customers, and about the future we’re building. From day one, you’ll be welcomed, valued and encouraged to bring your whole self to work.

Why VodafoneThree

Join us and you’ll be at the heart of change. That means building responsibly, investing sustainably and creating opportunities that last. We’re not just expanding connectivity; we’re reimagining what a connected nation looks like. With £11bn invested in 5G and digital infrastructure, your work will directly power businesses, services, and communities across the country. You’ll work on real challenges, with real impact, across every corner of the country. Wherever you join us, whatever your role, you’ll be helping to build a future that works better for everyone. We move at pace, because what we’re building matters – and we’re learning as we go. We’re proud of the progress we’ve made, but we’re just getting started. Be a part of our Consumer team where creating and developing products, services and propositions is at the forefront. From the way we interact with our customers, to how we communicate in our campaigns and create data‑driven propositions, this is where some of our best ideas are brought to life.

What you’ll do

As a CVM Manager, you’ll be at the heart of our Customer Value Management (CVM) team, helping us build stronger, more meaningful relationships with our SoHo (Small Office/Home Office) customers. You’ll lead the charge in delivering smart, timely, and engaging marketing campaigns that not only drive commercial results but also make our customers feel truly valued. You’ll play a key role in transforming how we communicate with our base customers, using data‑driven insights and cutting‑edge tools like AOM PEGA to deliver personalised, impactful campaigns.

• You’ll support the transition of CVM campaigns to AOM PEGA, working closely with project and data teams.
• You’ll manage and prioritise marketing initiatives that drive engagement, retention, and revenue.
• You’ll own and deliver commercial plans, ensuring campaigns are timely, relevant, and customer‑focused.
• You’ll create and execute multi‑channel campaigns (SMS, MMS, email, push notifications, and more).
• You’ll brief creative teams and manage campaign production through our CVM agencies.
• You’ll ensure all communications reflect our brand tone and meet legal standards.
• You’ll track campaign performance and use insights to optimise future activity.
• You’ll collaborate cross‑functionally with Transformation, Commercial, Product, and Digital teams.
• You’ll champion a customer‑first mindset, always aiming to deliver the right message to the right person at the right time.

Who you are

We’re looking for someone who’s passionate about marketing, data‑savvy, and thrives in a fast‑paced, collaborative environment. If this sounds like you, you’ll fit right in:

• You’ve got solid experience in commercial or customer marketing roles, ideally in telecoms.
• You’ve managed marketing campaigns across multiple channels with a focus on commercial outcomes.
• You’re confident working with data and can translate insights into action.
• You’ve got strong stakeholder management skills and can influence across all levels.
• You’re commercially minded with a track record of delivering results.
• You’re comfortable working with transformation teams and navigating change.
• You have excellent written English and advanced Excel skills.
• You’re confident managing budgets and working with external agencies.

Worried that you don’t meet all the desired criteria exactly? We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in. We believe that everyone has valuable contributions to make. As a Disability Confident Employer, we actively encourage individuals with disabilities to apply for positions within our team. Through the ‘Offer an Interview’ scheme, we aim to offer interviews to a fair and proportionate number of applicants with disabilities who best meet the essential criteria for our vacancies. If you would like to participate in the scheme, you will have the opportunity to indicate this on your application.

What we offer

We care about our people’s success by offering great pay, bonuses, up to 28 days off plus bank holidays, and paid time for charity work. You can personalise our benefits for you and your family, like discounts, vouchers, a pension plan and loads more. We help with your career through our amazing learning tools and top‑notch parental leave policies.

Need to Know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website https://careers.vodafone.com/uk/applying-to-us/ for guidance. We use AI in different parts of our business to boost innovation, improve efficiency, and create new opportunities. We know many candidates use AI to fine‑tune their CVs or prepare for interviews, but what we really care about is your unique experiences and achievements. During the interview, we want you to rely on your own knowledge and skills to show us who you really are—your personality, creativity, and abilities. Above all, we’re looking for authenticity and can’t wait to get to know the real you.

#VodafoneThree #LI-Hybrid