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CHANEL is seeking a Visual Merchandising & Retail Event Coordinator in London to lead VM and boutique event projects across the UK network. You will ensure luxury standards align with global guidelines, coordinate local VM orchestration, and manage events with internal and external partners.
You will drive window planning, display refreshes, wholesale support, and post-event analysis, while promoting sustainability and best-practice governance across markets.
Location: CHANEL Head Office, London / Boutique
Reports to: W&FJ Retail & Event VM Manager
Contract: Permanent
Scope: UK Retail, Fashion & Wholesale networks, with regular boutique and partner visits
As the VM & Retail Event Coordinator, you will play an active role in maintaining and elevating the highest level of visual standards in line with CHANEL global image guidelines. You will coordinate local market VM orchestration, boutique display refreshes, POS tool management and retail event production, moving beyond task support towards end-to-end project ownership, stakeholder coordination and governance of execution standards. Within these frameworks, your responsibilities will include window display planning and execution, event set-up, regular in-boutique display refresh and adaptation, wholesale partner support, project follow-up and reporting. You will ensure sustainable use of materials, recycling and repurpose wherever possible, supporting CHANEL’s net-zero commitment. The role requires strong awareness of the luxury retail environment, sound VM judgement, attention to detail and confidence to work closely with global, retail, marketing, boutique and external partners to ensure deliverables align with brand image, business priorities and local market needs.
Own and coordinate local VM orchestration projects, including window display planning, execution, follow-up and reporting across the UK network. Maintain and challenge boutique VM standards in accordance with global guidelines, boutique needs and the expectations of Watch & Fine Jewellery, Fashion and Wholesale networks. Carry out regular boutique display refreshes, building constant dialogue with retail and global teams to ensure local execution remains luxurious, accurate and commercially relevant. Optimise and manage POS tools, including inventory management, maintenance, ordering, allocation, training and follow-up with boutique teams. Animate the VM community and organise regular VM training with retail teams and wholesale partners to strengthen the consistency of display standards. Collaborate with cross-functional teams to create visually engaging VM displays that align with global guidelines, business needs and the CHANEL client experience. Provide regular feedback to global teams on local market needs through clear reports, observations and recommendations. Establish regular visits to wholesale partners to support in-store merchandising, coaching, training and development of display standards. Support retail event production from planning through to delivery, including supplier coordination, logistics, on-site set-up, installation, dismantling and post-event follow-up. Coordinate with internal and external stakeholders, anticipating risks, managing timelines and ensuring clear communication throughout projects. Code VM expenses in the finance system and maintain accurate administrative follow-up. Place and track orders for POS tools, window decor, generic permanent VM tools and event production needs across all networks.
You are energised by A passion for creativity, innovation and beautifully executed luxury retail experiences Creating and maintaining unique VM displays in accordance with global guidelines, boutique needs and business priorities Taking ownership of projects from planning through to execution and follow-up Working in a fast-paced environment while remaining positive, proactive and agile Connecting with different divisions, including Fashion, Fragrance & Beauty, across events and projects Building productive relationships with retail teams, global partners, marketing teams, suppliers and wholesale partners Continuously evaluating and refreshing VM in boutiques to maintain client interest, elevate standards and support footfall Contributing to the ongoing and companywide vision of sustainability. Sustainability is one of CHANEL’s key performance drivers, embedded into our ways of working. We require continued collective action from all employees to deliver on CHANEL’s House Sustainability Ambitions across our four key areas: Restoring Nature and Climate Investing in Circularity Advancing dignity and prosperity Promoting the autonomy of women
Experience in implementing visual merchandising strategies, event action planning and display techniques within an ultimate luxury brand environment. Deeper understanding of the luxury retail industry, the standards demonstrated by an ultimate luxury brand and the seamless client experience delivered through regular market visits and activations. Development of communication and negotiation skills through collaboration with different divisions and functional teams. The UK Region plays a pivotal role in delivering on CHANEL’s House Sustainability Ambitions. Transforming our business and leaving a lasting positive impact on people and planet will require the collaborative efforts of everyone across our House. As an employee of CHANEL, you will be an important part of this journey.
At CHANEL, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your application, as we value the perspective, experience and potential you could bring to CHANEL. Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: Exceptional creation and client experience Nurturing human potential Having a positive impact – on people, the environment and communities around the world. As part of this, the House promotes arts, culture and creativity, while investing significantly in key areas including research & development, sustainability, and innovation. Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, the business, and develop their personal motivations. This means everyone can grow, continue to be inspired and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organisation and its people. Chanel remains committed to rewarding people competitively, as well as offering initiatives such as wellbeing programmes, learning and development opportunities, and parental leave for all parents globally.