Vice President, Product Marketing

Webflow; Remote; GBP 186,000 - 262,000; Full time

Job summary

A leading digital experience platform company is hiring a Vice President of Product Marketing to drive product messaging and market positioning. This remote-first role involves building a strong team, collaborating across departments, and owning the company's narrative in the market. The ideal candidate has extensive experience in product marketing and a strong leadership presence. Competitive compensation with bonuses and comprehensive benefits are provided, including equity and flexible time off.

Benefits

Health coverage

Flexible vacation

Equity (RSUs)

401(k) employer match

Annual bonus program

Qualifications

• 10–15 years in product marketing or adjacent marketing roles.
• 8+ years leading teams with a strong stakeholder alignment track record.
• Experience building and marketing enterprise SaaS products.

Responsibilities

• Lead the product marketing team at a remote-first company.
• Set the direction and collaborate with brand and growth teams.
• Develop product messaging and value propositions.

Skills

Leadership in product marketing

Stakeholder alignment

Communication skills

Customer understanding

Hands-on AI experience

Education

BS/BA degree or equivalent

Job description

At Webflow, we’re building the world’s leading AI-native Digital Experience Platform and we’re a remote‑first company that values trust, transparency, and creativity. Our mission is to bring development superpowers to everyone, from entrepreneurs launching their first idea to global enterprises scaling their digital presence.

We’re looking for a Vice President of Product Marketing to sharpen how Webflow shows up in the market—owning the story, the positioning, and the proof that our platform drives revenue for customers.

About the role:

• Location: Remote‑first (United States)
• Full‑time, Permanent, Exempt
• Base pay range for this role: $250,000 – $350,000+
• Reporting to the Chief Marketing Officer

As VP of Product Marketing, you lead the team at the center of Marketing, Product, and Sales. You own product and solution marketing, analyst relations, competitive intelligence, community, and customer marketing. Your job is to ensure our message, product, and GTM motion reinforce each other in close partnership with Product, Sales, CS, Partners, and all parts of Marketing.

Here’s what you’ll lead:

• Set the direction for product marketing. Work across brand, growth, comms, and our Revenue teams to align how we bring Webflow to market.
• Build a clear view of the market. Stay close to customer needs, partner signals, buying behavior, and the broader ecosystem to translate where the real opportunities are.
• Own analyst relations. Lead how we engage with key industry analysts to shape enterprise perception.
• Tell a clear, differentiated story. Equip the market with decks, narratives, white papers, posts, workshops, and content that shows why Webflow is different and why it matters now.
• Enable the business. Provide Sales, Product, and Marketing with a grounded view of the competitive landscape and how we win.
• Build and activate our positioning. Develop product positioning, messaging, and value propositions that anchor our GTM motion.
• Shape the roadmap. Bring market insight, competitive signals, and analyst feedback into product strategy, pricing, and packaging.
• Grow proof and momentum. Expand our community and customer reference programs so the enterprise market can see and trust real results.
• Create clarity through goals. Help the team set sharp goals and measurable outcomes, making progress visible across the organization.

In addition to the responsibilities outlined above, we will support you in identifying where your interests and development opportunities lie and help you incorporate them into your role.

About you:

Requirements:

• BS/BA degree or equivalent experience.
• 10–15 years in product marketing or adjacent marketing roles.
• 8+ years leading teams, with a strong track record of influencing and aligning stakeholders across Sales, Marketing, and Product.
• Experience building and marketing enterprise SaaS products.
• Proven ability to support an integrated GTM motion across sales, partners, and marketing.
• Demonstrated success in building marketing plans, securing buy‑in, and driving execution.
• Exceptional communication skills—clear, concise, and executive‑ready.
• Hands‑on experience using AI in product marketing workflows.

You’ll thrive as a VP of Product Marketing if you have:

• Grit: passion and perseverance to push through ambiguity.
• Curiosity: genuine interest in understanding customers, markets, and how the business works.
• Reliability: follow through, close loops, and people know they can count on you.
• Team orientation: play for the front of the jersey and default to “we,” not “me.”
• The ability to stay curious and open to growth—actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

Our Core Behaviors:

• Build lasting customer trust. We put customer trust first.
• Win together. We win as one team.
• Reinvent ourselves. We imagine what’s possible.
• Deliver with speed, quality, and craft. We move fast without lowering the bar.
• Ownership in what you help build. Every permanent Webflower receives equity (RSUs).
• Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full‑time employees.
• Support for every stage of family life. 12 weeks of paid parental leave and additional paid leave for birthing parents.
• Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program.
• Wellness for the whole you. Access to mental health resources, therapy, and coaching.
• Invest in your future. 401(k) with 100% employer match up to $6,000/year in the U.S.
• Monthly stipends that flex with your life. Localized support for work and wellness expenses.
• Bonus for building together. All full‑time, permanent employees eligible for the annual WIN bonus program.

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job‑related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected class. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

We will ensure that individuals with disabilities receive reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you need a valid right to work authorization in the country of employment. If you are extended an offer, the offer may be contingent upon successful completion of a background check in accordance with applicable laws.

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