Vice President, B2B eCommerce Western Europe

LEGO Group; City of Westminster; Hybrid; GBP 100,000 - 150,000; Full time

Job summary

A leading toy manufacturer is seeking a Vice President, B2B Ecommerce in England. This role involves leading a skilled team to enhance eCommerce strategies for B2B markets, managing partnerships with major retailers, and driving regional commercial performance. The ideal candidate will have extensive experience in eCommerce strategy, capability in team leadership, and a strong track record with C-Level executives. The position offers opportunities for professional growth and is aligned with a hybrid work model.

Benefits

Family Care Leave

Life and disability insurance

Wellbeing resources

Colleague discount

Bonus scheme

Hybrid work policy

Qualifications

• Significant experience in eCommerce sales, merchandising, and marketing for a global brand.
• Experience in eCommerce strategy and execution including content and performance marketing.
• Expertise with business analysis and metric tracking in an online environment.
• Experience in project management and implementation with remote teams.
• Proven record of inspiring teams within agile environments.

Responsibilities

• Lead a team of eCommerce experts to enhance digital shopper strategies.
• Accountable for regional eCommerce performance and budget management.
• Develop and inspire a digital shopper team focused on commercial development.
• Cultivate relationships with key partners like Amazon.
• Support local business units with eCommerce strategy and resources.

Skills

eCommerce strategy

team leadership

performance marketing

analytics

business analysis

Job description

We are seeking a digital leader, energised to play a key role in developing e‑commerce channel strategy and further strengthening digital skills, capabilities and infrastructure for one of our core Market Groups. As Vice President, B2B Ecommerce for the Western Europe (WEU) Market Group, you will lead a team of highly skilled regional eCommerce experts. This role is important in helping us achieve our future growth plans by lifting our e‑commerce strategies and execution with our B2B customers.

Accountable for the execution of digital / eCommerce‑related activities within the region and responsible for the digital shopper team's development, you will play an important role in building up commercial capabilities in this space.

You will lead all aspects of The LEGO Groups' business with Amazon EU; our biggest and most strategic partner in the region. Together with the global eCommerce Centre of Excellence, you will design, run and optimise digital shopper funnel to support the marketing strategy defined with our regional marketing team to drive commercial results. You will work closely with our global Product and Marketing Development organisation and the dedicated LEGO Agency who will support you with eCommerce‑focused product and campaign content, as well as assortment and packaging development. Additionally, this role partners with our Digital Product organisation and Data Office to ensure the needs of B2B eCommerce are reflected in the Company Digital Product and Data roadmaps.

Enabling your team and the larger regional commercial organisation by innovating our digital shopper strategy and ecommerce execution, you will generate impact and value for our customers and shoppers. This will include effective management to achieve target critical metrics, leading strategic projects, and prioritising top initiatives within an agile working environment.

This position will report into our Regional President for Western Europe and will sit on the WEU Leadership Team.

Core responsibilities

• Champion regional way of working with your Western Europe peers and successfully lead a cross‑functional digital shopper team who work in an agile context!
• Develop and inspire a team with responsibility for commercial development, digital platform and customer site‑based performance marketing, digital merchandising, retail activation and regional customer (Amazon) interface
• Accountability for key regional eCommerce customer (Amazon) performance, delivery of commercial targets and handling performance and budget trade‑offs
• Cultivate and further develop the relationship with Amazon (both retail and ads) thinking of new and creative ways to grow a mutually beneficial partnership
• Input into global channel and digital shopper strategy and translate global plans into high‑impact regional eCommerce strategy and execution
• Lead all aspects of regional eCommerce and shopper digital budgets in the market group, while delivering commercial and shopper metrics
• Support eCommerce teams in local BUs to ensure that they are enabled with eCommerce strategy, investment, resource, technology and tools to deliver outstanding eCommerce execution with all of our B2B Pure Play and Omni Channel customers
• Empower, grow, and retain eCommerce talent by building a strong and collaborative work environment

Qualifications

• Significant experience within organisations digitally focused on eCommerce sales, merchandising, and marketing for a global brand.
• Experience in both eCommerce strategy and execution, including content, search, performance marketing, analytics, and marketing technology.
• Expertise with business analysis and critical metric tracking within online environment.
• Significant experience in global and / or regional project management and implementation, including with remote teams.
• Proven track record of inspiring teams to thrive within Agile ways of working and a test & learn culture
• Significant experience working with C‑Level executives

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

• Family Care Leave - We offer enhanced paid leave options for those important times.
• Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount - We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
• Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
• Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.