UX Researcher

Asda; Leeds; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading retail company in Leeds seeks a UX Researcher to lead research initiatives that enhance customer experiences. Candidates should have strong UX research skills, familiarity with Agile practices, and the ability to communicate insights effectively. The role offers a competitive salary, a hybrid working environment, and a comprehensive benefits package including bonuses and discounts.

Benefits

Discretionary company bonus

Company pension up to 7% matched

15% colleague discount in store and online

Free access to wellbeing services

Excellent parental leave policies

Qualifications

• Experience in User Experience (UX) research, ideally in ecommerce.
• Ability to utilise qualitative and quantitative research methodologies.
• Collaborative and team-oriented in a Lean UX and Agile environment.

Responsibilities

• Conduct conversations with customers to build the right experiences.
• Encourage decisions based on customer insights and data.
• Identify and execute research activities based on collaboration.

Skills

User Experience Research

Qualitative Research

Quantitative Research

Agile Methodologies

Communication

Job description

Job Title

UX Researcher

Location

Asda House

Employment Type

Full time

Contract Type

Permanent

Hours Per Week

37.5

Salary

Competitive salary plus benefits.

Category

User Experience Design

Closing Date

23 November 2025

Reporting into the Asda.com UX & Optimisation Manager, you will lead on a range of research initiatives utilising a range of qualitative and quantitative research methodologies to help deliver World Class digital experiences. Together with Conversion Rate Optimisation (CRO) specialists, Experimentation Design and Development and Content Designers you will form the UX and Optimisation Team part of Customer Strategy and Activity in the eCommerce function, at Asda. You will work collaboratively with the wider eCommerce team as well as Product and Technology functions, influencing decisions with data-backed insights to ensure the customer is at the heart of everything we do as we improve and optimise the end-to-end online experience.

“Find your role”

• Conduct regular conversations with our customers to ensure we build the right experiences to solve their problems
• Encourage the business to make decisions based on customer insight, data and research evidence
• Identify research opportunities and execute a range of research activities based on collaboration with Conversion Rate Optimisation (CRO) and Product Design, as well as from your analysis of Voice of Customer sentiment and onsite behavioural analytics
• Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education
• Help to lead and define projects, including troubleshooting, running alignment sessions and benchmarking
• Seek to improve processes and ways of working – spotting opportunities for collaboration and creating efficiencies for colleagues and customers

“Let’s find out about you”

• Experience in the field of User Experience (UX) specifically research and ideally in a large-scale ecommerce environment where your work is shared to multiple stakeholders
• Ability to utilise a range of qualitative and quantitative research methodologies for both generating ideas and understanding as well as validating and evaluating solutions the User Centred Design (UCD) process
• Pragmatic and flexible, you understand how research operates in a Lean UX and Agile environment to produce timely and relevant insights that have impact
• Collaborative and a team player, you understand the importance of engaging with others to synthesise insights as well as work with other team’s data sources to triangulate and spot trends
• Confident in project scoping and planning as well as hands‑on execution of running research studies
• Strong communicator who can bring to life the stories of our customers with data and insights to influence and manage stakeholders

Everything you'll love

To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.

You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• 15% colleague discount in store and online
• Free access to wellbeing services such as Stream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves