User Acquisition Manager (App)

Madfish; Remote; GBP 40,000 - 60,000; Full time

Job summary

A leading marketing agency in the United Kingdom is seeking a Senior User Acquisition Manager to drive user growth for their app, BeautyUp. In this role, you'll manage large-scale marketing campaigns, analyze data, and collaborate with creative teams. The ideal candidate has over 2 years of experience with significant marketing budgets and strong analytical skills. This position offers an exciting opportunity to contribute to the app's success through strategic marketing initiatives.

Qualifications

• 2+ years of experience managing significant monthly direct marketing budgets.
• Exceptional analytical and quantitative skills.
• High level of English proficiency.

Responsibilities

• Manage and execute large-scale marketing campaigns.
• Develop benchmarks and online marketing strategies.
• Create data-driven marketing reports.

Skills

Experience managing marketing budgets

Data analysis

Analytical and quantitative skills

Proficiency in Excel

Proficiency in English

Tools

Power BI

Meta Ads

Job description

Who are we

EXITEK, an AI-first company, is revolutionizing how photos are edited. With a mission to bring cutting-edge AI technology to the masses.

Team and role

Marketing team is responsible for the sustainable growth of our user base and revenue. The team’s core job includes strategy, budgeting, reporting, and driving strategic decisions.
As a Senior User Acquisition Manager you will take part in managing our app's BeautyUp (https://apps.apple.com/us/app/id1671843069) direct marketing activity. You will have the opportunity to play a vital role in driving the growth and success of BeautyUp's user base through strategic acquisition campaigns.

Responsibilities

• Actively manage and carry out large-scale campaigns via various paid media channels;
• Develop benchmarks, set goals, plan and execute online marketing strategies;
• Create insightful, data-driven reports and draw meaningful conclusions that drive overall sales growth;
• Test, monitor and analyze performance and optimize according to KPIs;
• Design A/B tests to measure lift in campaign performance and improve conversion rate;
• Collaborate with internal creative team to create assets for campaigns.

Requirements

• 2+ years of experience managing significant monthly direct marketing budgets ($100K and up) on Meta Ads;
• Experience with data analysis & marketing data platforms such as Power BI - a must;
• Exceptional analytical and quantitative skills, strong Excel / Google spreadsheet skills;
• Diligent, proactive, highly organized team player;
• Ability to prioritize, plan and work independently, take initiative to find answers and make informed decisions;
• Understanding of subscription-based business models - a plus;
• High level of English.