User Acquisition Manager (App)

Femtech Insider Ltd.; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading health tech company in the United Kingdom is looking for a Performance Marketing Manager to lead user acquisition campaigns. The ideal candidate will have over 3 years of experience and specialize in managing social media marketing strategies. You will collaborate with various teams to optimize campaign performance while utilizing advanced analytical skills. This role offers a competitive salary starting at 3800 EUR with multiple benefits.

Benefits

Competitive salary and annual reviews

Flexible office and home working

Enhanced parental leave

5-week fully paid sabbatical at 5-year anniversary

Health, pension, and wellbeing perks

Qualifications

• 3+ years of experience in performance marketing for app user acquisition.
• Expert-level experience managing campaigns on social media channels.
• Strong analytical skills with proficiency in Excel or Google Sheets.

Responsibilities

• Plan and execute app user acquisition campaigns across paid social channels.
• Monitor and optimize account structure and audience segmentation.
• Drive growth through performance-focused campaign strategy.

Skills

Performance marketing experience

Social media campaigns

Analytical skills

Communication skills

Project management skills

Tools

Facebook Ads

Google Sheets

Looker

Tableau

Job description

500M+ downloads. 77M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

What You’ll Be Doing:

• Planning, executing, and scaling app user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on performance
• Monitoring and optimizing account structure, bidding models, and audience segmentation
• Driving incremental growth through performance-focused campaign strategy and rapid experimentation
• Collaborating with analytics, creative and social teams to boost paid acquisition
• Generating insights from performance data and proactively identifying areas of opportunity
• Staying up to date with industry trends, platform updates, and evolving privacy regulations
• Producing regular performance reports and contributing to strategic discussions

Must have:

• 3+ years of performance marketing experience in app user acquisition, preferably in high-growth environments
• Expert-level experience managing campaigns in Social channels (Facebook Ads, TikTok Ads, Snapchat)
• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
• Strong analytical skills, including advanced Excel or Google Sheets capabilities
• Solid understanding of app attribution and proficiency using MMP tools
• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
• Strong communication and project management skills, with the ability to work cross-functionally
• Upper-intermediate or advanced proficiency in English
• Ability to conduct market research and competitors analysis

Nice to have:

• Experience with Google Ads and video networks
• Experience in web2app user acquisition
• Experience in Health Tech, FinTech, or other regulated industries
• Experience with automation tools and scripts for campaign management
• Familiarity with GDPR, CCPA etc.

Salary from 3800 eur

#LI-DL1

How we work

We’re a mission‑led, product‑driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.

You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.

What you’ll get

We support impact with meaningful reward. Here’s what that looks like:

• Competitive salary and annual reviews
• Opportunity to participate in Flo’s performance incentive scheme
• Paid holiday, sick leave, and female health leave
• Enhanced parental leave and pay for maternity, paternity, same‑sex and adoptive parents
• Accelerated professional growth through world‑changing work and learning support
• Flexible office + home working, up to 2 months a year working abroad
• 5‑week fully paid sabbatical at 5‑year Floversary
• Flo Premium for friends & family, plus more health, pension and wellbeing perks

Diversity, equity and inclusion

Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.