Urban Outfitters Performance Marketing Assistant

Urban Outfitters Europe; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A dynamic fashion retailer in the UK is seeking a motivated Performance Marketing Assistant to support growth in European markets, particularly Germany. The successful candidate will work within a collaborative team to execute strategies across SEO, Paid Social, Paid Search, and Influencer marketing channels. A passion for digital marketing and the fashion industry is essential, along with strong analytical and communication skills. This role offers flexible working hours and a vibrant work culture.

Benefits

Flexible start and finish times

Bring your dog to work

Employee Assistance program

Free gym and wellness room

40% discount at all URBN Brands

Paid volunteer or fundraising day

Cycle to work scheme

Cycle to work scheme

Qualifications

• Enthusiastic and proactive attitude towards learning in digital marketing.
• Understanding of the online retail landscape.
• Excellent collaboration skills with internal and external teams.
• Ability to interpret performance metrics and deliver actionable insights.

Responsibilities

• Support growth of European markets, focusing on Germany.
• Assist in executing SEO, Paid Social, Paid Search, and Influencer marketing strategies.
• Conduct ad hoc competitor and market analysis.
• Provide insights and updates on marketing actions.
• Provide market analysis and performance marketing actions for German market.

Skills

Digital Marketing

Fashion Industry Knowledge

Communication Skills

Analytical Skills

Job description

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values.

Our Values

• Progressive – we move with the mood
• Creative – we champion limitless minds
• Inclusive – we open our platforms to all communities
• Responsible – we work to reduce our impact on the environment
• Compassionate – we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

We are looking for a motivated and curious Performance Marketing Assistant to join the Urban Outfitters EU Marketing team. This role is ideal for someone who wants broad exposure across performance channels while supporting growth of international markets. You will split your time between two core areas: supporting growth in our European territories, with a particular focus on Germany, and helping our channel managers deliver best in class performance marketing across SEO, Paid Social, Paid Search, and Influencers.

This role sits within a fast paced, collaborative team where you will work closely with trading, brand, creative, and our external agency partners.

What You'll Be Doing

SEO

• Collate seasonal divisional product priorities and work with our agency to turn these into commercial keyword recommendations for the copywriting team
• Support our digital PR programme through link building coordination and performance tracking
• Work with the Brand team and our SEO agency to maintain and optimise on site copy

Paid Social

• Support day to day agency management, including briefing, campaign setup checks, and performance analysis
• Contribute to the internal creative briefing process
• Analyse performance across all social channels, identifying trends and learnings
• Assist in building reports and presentations for senior stakeholders

Paid Search

• Ensure ad copy remains accurate, up to date, and aligned with brand tone of voice
• Brief Promo messaging for Ad Copy and Site links

Influencer and Affiliate

• Support gifting processes and communication with partners
• Assist with coordination of influencer and affiliate activity as needed

International Trading Support

• Work with the Germany Trading Manager to translate trading opportunities into performance marketing actions
• Provide regular reporting, insights, and status updates to support the delivery of these actions.
• Help in identifying further opportunities across DE, FR, IT, and ES that can support demand growth outside the UK

Additional Responsibilities

• Conduct ad hoc competitor and market analysis
• Pull and organise daily channel spend data
• Support team members on calls with external agencies
• Assist the team with regular trade reporting

What You'll Need

• Experience in Digital Marketing is desirable, however someone with enthusiasm, a proactive attitude, and a genuine thirst to learn and grow in the dynamic field of digital marketing is a must.
• Industry Knowledge: Passion for fashion and a strong understanding of the online retail landscape.
• Communication Skills: Excellent collaboration skills to work with internal teams and external agencies effectively.
• Analytical Skills: Data-driven mindset with the ability to interpret performance metrics and deliver actionable insights.

The Perks

• Work-life balance:
  • Flexible start and finish times
  • Bring your dog to work
• Wellbeing:
  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance
• Employee Discount:
  • Up to 40% off at all URBN Brands!
• Community:
  • One paid day to either volunteer or fundraise for a charity of your choice
• Travel:
  • Cycle to work scheme, season ticket loan
• Continued Development:
  • We offer structured support within the business alongside continued learning and development

#UrbanEU

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.