UK Student Recruitment & Conversion Manager

University of Gloucestershire; Cheltenham; Hybrid; GBP 46,000 - 58,000; Full time

Job summary

The University of Gloucestershire is seeking a UK Student Recruitment & Conversion Manager to drive our UK student recruitment strategy, overseeing conversion activities across Cheltenham and Gloucester campuses. You will collaborate with marketing, admissions and academic colleagues to attract, engage and enrol prospective students.

Reporting to the Director of Student Recruitment and Insights, you will manage the team responsible for local, regional and national outreach, events, fairs and

Responsibilities

• Lead UK Student Recruitment and Conversion team across Cheltenham and Gloucester campuses to attract and convert applicants.
• Plan and deliver local, regional and national engagement with schools, colleges and partners.
• Coordinate on-campus and online events, HE fairs, and outreach activities to support enrolment.
• Use data and insights to evaluate recruitment campaigns and improve applicant journeys.

Job description

UK Student Recruitment & Conversion Manager

Summary

Salary: Grade 8 45,641 - £57,666 per annum

Location:

Location: OXSTALLS CAMPUS

Job Type:

Job Type: Support

Closing Date:

Closing Date: 11/15/2026

Date Posted:

Date Posted: 10/30/2026

Reference:

Reference: S2307

Description

1.0FTE,37 hours per week

The University operates agile working arrangements. You will be expectedto work flexibly across our campuses in Cheltenham and Gloucester, with theexpectation that you will be on campus at least 3 days per week.

Student Recruitment & Insights Department

The Student Recruitment & Insights department shapes, develops andimplements the University's insight driven student recruitment and admissionsstrategies, ensuring a professional, engaging and seamless experience for everyapplicant.

The department provides a vital role in ensuring that the Universityattracts, converts and enrols outstanding cohorts of domestic and internationalstudents across the University's diverse portfolio of courses. It engageswidely with enquirers, applicants, schools, colleges, local and regionalcommunities, international partners and agents. It shapes our domestic andinternational applicant journeys from enquiry or application through toenrolment and course induction, provides data analysis and insight tostakeholders throughout the University, and supplies data on our students andstaff to regulatory bodies.

About the role

Reporting to the Director of Student Recruitment and Insights you'lllead our UK Student Recruitment and Conversion team a highly visible andinfluential team that works closely with senior leaders across the University.You'll develop and deliver the University's strategy for recruiting studentsdomiciled within the UK, including our local, regional and national engagementwith schools and colleges, our annual programme of HE fairs, and our work tosupport final year undergraduate students into postgraduate study at UoG.

Working closely with our marketing, events and admissions teams, you'llplan and deliver a diverse range of activities and digital resources thatencourage prospective students to apply to the University and choose to studywith us.

You'll work with academic schools and professional services across UoGas our subject-matter expert on recruitment and conversion, making sureprospective students receive an engaging and consistent message about studyingat UoG throughout their applicant journey. You will plan and coordinate theUniversity wide programme of on-campus and online conversion activity,including offer holder days, experience days, webinars and peer-to-peerengagement. You'll use data and market insights to evaluate the impact of thisactivity on applicant decision-making and use what you learn to continuouslyimprove our approach.

The successful candidate will be confident working with stakeholdersacross the university, managing and inspiring people, delivering events and representingthe University of Gloucestershire. You will be an experienced organiser withknowledge of recruitment functions at a UK university, strong attention todetail and the ability to work both independently and collaboratively.

Key dates

Interview: Monday 23 November 2026

The University will consider applications requiring Skilled Worker visasponsorship where the role meets the relevant immigration requirements.Eligibility for sponsorship will be assessed on a case-by-case basis, takinginto account both the role and the individual circumstances of the candidate.

The University is committed to building a diverse and inclusive staffcommunity and welcomes applications from currently under-represented sectionsof our workforce. We are proud to be a Disability Confident Employer,demonstrating our commitment to ensuring that the University is inclusive andaccessible. As part of this commitment, we guarantee an interview to applicantswho meet the definition of disability set out in the Equality Act 2010 and whomeet the essential criteria within the person specification.

The University has also signed the Armed Forces Covenant, demonstratingour commitment to ensuring that those who serve or have served in the ArmedForces, and their families, are treated fairsqualitatively and are not disadvantaged. Forapplicants, this means we aim to ensure fair and equitable treatment throughoutthe recruitment process, recognise and value the transferable skills andexperience gained through military service. As part of this commitment, weguarantee an interview to veterans and military spouses/partners who meet theessential criteria within the job specification.

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