UK – Senior Account Executive, Paid Social

Incubeta; Greater London; On-site; GBP 42,000 - 58,000; Full time

Job summary

Incubeta is seeking a Senior Account Executive to own and optimise Paid Social campaigns across a portfolio of clients. You’ll collaborate with specialists across Meta, TikTok, LinkedIn, Pinterest and Snapchat to deliver strong performance and growth.

You will influence campaign strategy, test new ideas, and drive growth for clients and the agency. This role requires analytical thinking, proactive communication with clients, and the ability to work both independently and as part of a team.

Qualifications

• Proven experience managing Paid Social campaigns across major platforms.
• Strong understanding of Paid Social metrics, optimisation techniques and objectives.
• Excellent communication and ability to work with clients directly.

Responsibilities

• Manage and optimise Paid Social campaigns across Meta, TikTok, LinkedIn, Pinterest and Snapchat.
• Build, launch and maintain high-quality campaigns aligned with best practices.
• Own a portfolio of client accounts with support from senior team members.
• Monitor performance, analyse trends and implement optimisations to hit KPIs.
• Test audiences, creatives, structures, bidding, and new platform features to drive growth.
• Identify opportunities to improve performance and support client objectives.
• Provide insightful updates, recommendations and strategic guidance to clients.
• Collaborate with creative, strategy and other media teams for integrated campaigns.
• Mentor junior team members and support onboarding of new clients.

Skills

Paid Social expertise

Analytical thinking

Client management

Communication skills

Independent work style

Team collaboration

Tools

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

The Role

We’re looking for a Senior Account Executive to join our growing Digital Media team, where you’ll take ownership of managing and optimising Paid Social campaigns across a portfolio of clients. This role is focused on delivering strong performance across platforms including Meta, TikTok, LinkedIn, Pinterest and Snapchat, making it ideal for someone who enjoys combining creativity, strategy and analytical thinking.

At Incubeta, we’re driven by results, innovation and curiosity. You’ll have the opportunity to take ownership of your accounts from day one, influence campaign strategy, test new ideas and help drive growth for both your clients and the wider business.

You’ll work closely with specialists across multiple digital channels, giving you exposure to the wider digital marketing ecosystem and the opportunity to make a visible impact across a broad range of brands and industries.

What You’ll Be Doing

• Managing and optimising Paid Social campaigns across platforms including Meta, TikTok, LinkedIn, Pinterest and Snapchat
• Building, launching and maintaining high-quality campaigns aligned with Incubeta best practices
• Taking ownership of a portfolio of client accounts, with support from senior team members where needed
• Monitoring campaign performance, analysing trends and implementing optimisations to improve results against client KPIs
• Testing new audiences, creatives, campaign structures, bidding strategies and platform features to drive innovation and growth
• Identifying opportunities to improve performance, expand activity and support wider client growth objectives
• Working closely with clients to deliver insightful updates, recommendations and strategic guidance
• Collaborating with internal teams across creative, strategy and other media channels to deliver integrated campaigns
• Supporting junior team members through knowledge sharing, mentoring and task support where appropriate
• Supporting new business pitches and onboarding new clients when required

What We’re Looking For

• Proven experience managing Paid Social campaigns across one or more major social platforms
• Strong understanding of Paid Social metrics, optimisation techniques and campaign objectives
• Experience using platforms such as Meta Ads Manager, TikTok Ads Manager or LinkedIn Campaign Manager
• Strong numerical, analytical and problem-solving skills
• A proactive and curious mindset with a desire to test, learn and continuously improve
• Excellent communication skills and confidence working directly with clients
• Ability to work independently while thriving in a collaborative team environment
• Strong attention to detail and effective time management across multiple accounts
• A genuine passion for digital marketing, social platforms and the wider digital landscape

Our Package

Salary

Incubeta pays industry benchmark salaries, reviewed regularly as you progress along your career path. We also offer additional performance-related bonuses, making our total compensation highly competitive.

Benefits

We offer a credit-based benefits package, allowing you to choose from a wide range of options including healthcare, additional pension contributions, gym memberships and more.

Policies

Our policies are forward-thinking and industry-leading, playing a key role in shaping our outstanding culture.

Learning and Development

You’ll be supported by our in-house Learning & Development team throughout your onboarding and beyond. As a minimum, you’ll have a forward-looking development review every six months to discuss your career goals, with dedicated support to help you achieve them.

Our Unique Hiring Process

We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.

If shortlisted, you’ll be invited to the next stage, which typically includes two or three interviews.

We love giving feedback and will keep you well informed throughout the application process.