UK Retail & Franchise Marketing Manager

Assurant, Inc.; Greater London; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Performance bonus

Flexible hybrid working

Job summary

Assurant, Inc. in London seeks a UK Retail & Franchise Marketing Manager to act as the marketing heartbeat of the UK business, supporting company-owned iSmash stores and the Pocket Geek franchise network.

You will drive footfall, acquisition and brand consistency across 30+ stores and 18 franchise locations, with regular travel to partner sites. The role requires strong retail and franchise marketing experience, cross-functional collaboration and the ability to translate insights into practical

Qualifications

• Experience in retail, franchise, multi-site or local marketing.
• Knowledge of online and offline marketing channels and campaigns.
• Ability to translate insights into practical marketing actions.

Responsibilities

• Act as marketing partner for UK Retail, supporting stores and franchise network.
• Plan and deliver local store marketing activity and promotions.
• Collaborate with retail leaders to identify opportunities across stores/regions.
• Support customer engagement across digital, social, promotional and in-store channels.
• Build relationships with franchise partners for consistent brand execution.
• Measure impact against KPIs like footfall, revenue and engagement.

Skills

Retail marketing

Omnichannel marketing

Stakeholder management

Data-driven decision making

Education

Marketing degree or equivalent

Job description

**UK Retail & Franchise Marketing Manager****Location: London office | Hybrid working, with 2 days per week in the office and 3 days from home with regular travel across our UK retail and franchise locations****The Opportunity**Reporting to the Regional Marketing Director, Europe, This role acts as the marketing heartbeat of the UK business and a visible ambassador for the iSmash brand, supporting both the company-owned iSmash estate and the Pocket Geek franchise network while helping to deliver strategic migration to a single iSmash brand. The role partners closely with retail leadership and franchise stakeholders to drive footfall, customer acquisition, conversion, repeat visitation and consistent brand execution across 30+ corporate stores and c.18 franchise locations.**What You’ll Do*** Act as a trusted marketing partner for the UK Retail business, using data, insight and creativity to support store performance and commercial goals.* Plan and deliver local store marketing activity, campaigns and promotions that help attract new customers and encourage repeat visits.* Work with retail leaders to understand opportunities and challenges across stores and regions, turning insight into clear marketing actions.* Support customer engagement across digital, social, promotional and in-store channels, ensuring activity feels relevant, accessible and easy to understand.* Support 30+ company-owned iSmash stores and around 18 Pocket Geek franchise locations with practical, consistent and commercially focused marketing plans.* Build positive working relationships with franchise partners, supporting clear communication, shared learning and consistent brand execution across the network.* Help support the transition to a single iSmash brand, ensuring marketing activity brings the brand journey to life for customers, colleagues and partners.* Visit stores regularly to listen, learn and gather insight so marketing plans reflect customer needs and day-to-day operational realities.* Measure and share the impact of marketing activity against agreed retail KPIs, including footfall, revenue contribution, customer engagement and brand execution.**What You’ll Bring*** Experience in retail, franchise, multi-site, omnichannel or local marketing.* A good understanding of how online and offline marketing channels can work together, including local campaigns, digital activity, social media, promotions and in-store execution.* Ability to use customer, campaign or commercial insight to shape practical marketing recommendations.* Confidence building collaborative relationships with colleagues, retail leaders, franchise partners and cross-functional teams.* Strong organisational skills, with the ability to balance priorities, work independently and stay connected with teams across different locations.* Clear communication and problem-solving skills, with a practical approach to getting things done.* A degree or formal marketing qualification can be helpful, but it is not essential. Equivalent experience, learning or professional development will be valued.* You will need to have the ability to travel regularly visiting our retail and franchise stores and partners**What We Offer*** Hybrid and flexible working arrangements to support how you work best.* Performance bonus scheme.* A range of financial, wellbeing and social benefits.* Access to our internal wellbeing programme.* Learning and development opportunities to help you grow your career.**Our Values and Commitment to Inclusion**At Assurant, our values of Common Sense, Common Decency, Uncommon Thinking and Uncommon Results guide how we work. We believe different perspectives, experiences and backgrounds help us make better decisions, support our customers and create an environment where people can contribute and grow.We’re committed to an accessible and inclusive recruitment process. If you need adjustments at any stage, or if there is anything that would help you show your best during the process, please let us know and we’ll be happy to support you.**If this opportunity sounds like a role where you could make an impact, we’d love to hear from you.**