UK PR Manager

SAMSOE; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A contemporary fashion brand is looking for a UK PR Manager to join their London office full-time. The role involves managing the UK PR strategy, driving brand awareness, and building relationships with media and influencers. Candidates should have 3-5 years of PR experience, strong communication skills, and familiarity with PR platforms. The position offers the opportunity to work in a creative environment committed to diversity.

Qualifications

• Minimum 3-5 years of experience in a PR role, ideally within fashion or lifestyle sectors.
• Strategic and results-oriented mindset focused on delivering brand impact.
• Familiarity with PR/influencer management platforms is an advantage.

Responsibilities

• Drive brand awareness across the UK through various channels.
• Execute UK PR strategy to strengthen brand visibility.
• Coordinate and execute PR initiatives and evaluate performance.
• Manage PR showroom and appointments.
• Execute localized communication strategies aligned with global direction.

Skills

Fluent in English

Strong written and verbal communication skills

Excellent relationship-building skills

Highly organised

Proactive mindset

Education

Bachelor's Degree in Communications, PR, Marketing

Tools

VOCAST

Launchmetrics

Lefty

Job description

Samsøe Samsøe is looking for a UK PR Manager to join the London office full-time. In this role, you will be responsible for managing and coordinating the UK PR strategy – ensuring brand awareness across press, influencers, and other key stakeholders to the highest standards. You will report to the Head of Brand Communications and work closely with the Marketing team.

RESPONSIBILITIES

• Drive brand awareness across the UK through press, influencers, events, and key cultural stakeholders.
• Execute the UK PR strategy on a day‑to‑day basis to strengthen brand visibility and relevance in the market.
• Contribute to brand growth by developing unique storytelling for collections, campaigns, and product launches that secure coverage across both print and digital media.
• Coordinate and execute PR initiatives, define KPIs, and evaluate performance together with the Head of Brand Communications to ensure measurable ROI.
• Manage London PR showroom and showroom appointments, media visits, and sample trafficking.
• Execute communications strategies and develop localised approaches for the UK market aligned with global brand direction.
• Proactively pitch and build relationships with UK press, stylists, editors, and digital media, ensuring consistent and high‑quality placements.
• Oversee influencer marketing initiatives, working closely with the Head of Brand Communications to drive both brand and sales‑oriented activities.
• Prepare and manage all press materials, including press releases, campaign notes, and pitching decks in collaboration with the Copywriter and Head of Brand Communications.
• Plan and execute PR events, including press days, store openings, collection previews, dinners, and community activations, in collaboration with internal and external partners.
• Lead gifting initiatives, editor appointments, and content seeding efforts to enhance brand engagement.
• Manage the annual UK PR budget in collaboration with the Head of Brand Communications.
• Travel for brand events, activations, and market visits as needed.
• Report on key metrics across all PR and influencer activities, analysing performance and identifying growth opportunities.

YOUR PROFILE

• Minimum 3‑5 years of experience in a PR role, ideally within fashion or lifestyle sectors.
• Fluent in English.
• Strong written and verbal communication skills with a refined editorial sense.
• Strategic and results‑oriented mindset with a focus on delivering measurable brand impact.
• Excellent relationship‑building skills with media, influencers, and cultural partners.
• Highly organised, self‑motivated, and proactive with the ability to work both independently and collaboratively.
• Bachelor's Degree or higher in Communications, PR, Marketing, or a related field.
• Familiarity with VOCAST, Launchmetrics, Lefty, or similar PR/influencer management platforms is an advantage.

If you can identify with our concept and our ambitions, we look forward to receiving your application. If you have any questions regarding the role, feel free to reach out to Head of Brand Communications, Martin Mwila, at [e-mail].

We are committed to creating a diverse environment and encourage anyone to apply for the position, regardless of nationality, race, religion, gender identity or expression, sexual orientation, disability, or age.

WHO ARE WE?

Our story, brand, and vision

Samsøe Samsøe dates back to 1993, when a small jewellery shop opened in Copenhagen's Latin Quarter. The label soon expanded to include premium T‑shirts and knitwear, primarily for men. In 2000, the current owners took over the brand, transforming it into an international fashion house focusing on contemporary clothes, footwear and accessories for men and women. With a nod to its Scandinavian heritage, Samsøe Samsøe is defined by a wearable aesthetic that combines the utilitarian ease of Copenhagen street style with a quintessentially Scandinavian spirit. Collections transcend trends, drawing on Denmark's renowned design tradition to result in minimalist, affordable and accessible fashion.