UK PR Manager

Samsøe Samsøe; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A fashion brand is seeking a UK PR Manager to enhance brand awareness in the UK market. The role involves managing PR strategies, relationships with media, and overseeing initiatives to boost visibility and engagement. A Bachelor's degree and 3-5 years of PR experience in the fashion or lifestyle sectors are required. The position is full-time and based in London.

Qualifications

• 3-5 years of PR experience, preferably in fashion or lifestyle.
• Fluent in English.
• Strong written and verbal communication skills.

Responsibilities

• Drive brand awareness through press and influencers.
• Execute daily UK PR strategy for brand visibility.
• Coordinate PR initiatives and evaluate performance.

Skills

Communication skills

Strategic mindset

Relationship-building

Organizational skills

Proactivity

Education

Bachelor’s Degree in Communications, PR, Marketing

Tools

VOCAST

Launchmetrics

Lefty

Job description

Samsøe Samsøe is looking for a UK PR Manager to join the London office full-time. In this role, you will be responsible for managing and coordinating the UK PR strategy — ensuring brand awareness across press, influencers, and other key stakeholders to the highest standards. You will report to the Head of Brand Communications and work closely with the Marketing team.

RESPONSIBILITIES

• Drive brand awareness across the UK through press, influencers, events, and key cultural stakeholders.
• Execute the UK PR strategy on a day‑to‑day basis to strengthen brand visibility and relevance in the market.
• Contribute to brand growth by developing unique storytelling for collections, campaigns, and product launches that secure coverage across both print and digital media.
• Coordinate and execute PR initiatives, define KPIs, and evaluate performance together with the Head of Brand Communications to ensure measurable ROI.
• Manage London PR showroom and showroom appointments, media visits, and sample trafficking.
• Execute communications strategies and develop localised approaches for the UK market aligned with global brand direction.
• Proactively pitch and build relationships with UK press, stylists, editors, and digital media, ensuring consistent and high‑quality placements.
• Oversee influencer marketing initiatives, working closely with the Head of Brand Communications to drive both brand and sales‑oriented activities.
• Prepare and manage all press materials, including press releases, campaign notes, and pitching decks in collaboration with the Copywriter and Head of Brand Communications.
• Plan and execute PR events, including press days, store openings, collection previews, dinners, and community activations, in collaboration with internal and external partners.
• Lead gifting initiatives, editor appointments, and content seeding efforts to enhance brand engagement.
• Manage the annual UK PR budget in collaboration with the Head of Brand Communications.
• Travel for brand events, activations, and market visits as needed.
• Report on key metrics across all PR and influencer activities, analysing performance and identifying growth opportunities.

YOUR PROFILE

• Minimum 3-5 years of experience in a PR role, ideally within fashion or lifestyle sectors.
• Fluent in English.
• Strong written and verbal communication skills with a refined editorial sense.
• Strategic and results‑oriented mindset with a focus on delivering measurable brand impact.
• Excellent relationship‑building skills with media, influencers, and cultural partners.
• Highly organised, self‑motivated, and proactive with the ability to work both independently and collaboratively.
• Bachelor’s Degree or higher in Communications, PR, Marketing, or a related field.
• Familiarity with VOCAST, Launchmetrics, Lefty, or similar PR/influencer management platforms is an advantage.

If you can identify with our concept and our ambitions, we look forward to receiving your application. If you have any questions regarding the role, feel free to reach out to Head of Brand Communications, Martin Mwila, at [e-mail].

We are committed to creating a diverse environment and encourage anyone to apply for the position, regardless of nationality, race, religion, gender identity or expression, sexual orientation, disability, or age.