UK&I Marketing Communication Lead

Syngenta Seeds; Cambridge; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading agricultural solutions company in Cambridge is seeking a Communication Lead to drive marketing and customer engagement initiatives. The ideal candidate will execute data-driven strategies, develop customer communications, and manage campaign budgets. A bachelor’s degree in Agriculture, Business, or related fields is required, along with strong expertise in marketing and digital platforms. This role offers extensive benefits, flexible working, and opportunities for growth.

Benefits

Generous pension scheme

Bonus scheme

Private medical & life insurance

Flexible working

Up to 31.5 days annual holiday

Qualifications

• Solid background in marketing, ideally in Communications or Operations.
• Strong interest in agricultural or the willingness to learn is essential.
• A portfolio of content development and strategic communications to varied audiences.

Responsibilities

• Create content to engage customers and drive product sales.
• Develop and execute data-driven communication strategies.
• Manage budgets and optimize campaign value for money.
• Work closely with cross-functional teams to facilitate campaigns.

Skills

Strong expertise in Marketing Data Science

Digital marketing skills

Ability to analyze metrics

Coordination with cross-functional teams

Education

Bachelor’s degree in Agriculture, Business, or related fields

Tools

CRM systems

Job description

Company Description

Syngenta Crop Protection is a leader in agricultural innovation, bringing breakthrough technologies and solutions that enable farmers to grow productively and sustainably. We offer a leading portfolio of crop protection solutions for plant and soil health, as well as digital solutions that transform the decision-making capabilities of farmers. Our 17,900 employees serve to advance agriculture in more than 90 countries around the world. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

Job Description

We seek a Communication Lead in our UK/Ireland Business Area to drive marketing and customer engagement initiatives through data-driven 2-year strategies. The role involves product branding, content creation across platforms, and managing integrated campaigns with multiple teams. Key responsibilities include developing targeted customer communications, managing budgets and KPIs, analyzing performance metrics, and building material for digital touchpoints. The ideal candidate will combine strategic planning with creative content development to strengthen brand loyalty and drive business growth.

Responsibilities/accountabilities will also include:

• Create content to engage customers and develop excitement to drive product sales and loyalty.
• Develop and execute data-driven communication strategies for crop segments, aligning business priorities with customer needs while ensuring personalized engagement across all touchpoints to deliver measurable results.
• Ensure campaigns adhere to marketing budgets, optimizing value for money within budget boundaries.
• Ensure an effective media plan, balancing in-house and external resources for efficient campaign delivery.
• Work closely with Crop Portfolio Solutions Managers to ensure campaigns align with portfolio strategy.
• Facilitate successful Campaigns, including new product introductions, creating communication plans and tracking campaign performance by setting relevant leading and lagging KPIs, investigating and implementing new marketing communication techniques in response to a changing market.
• Work with Sales, Technical, and Marketing teams to develop grower relationships and gather insights to strengthen partnerships.

Qualifications and required experience

• Bachelor’s degree or equivalent in Agriculture, Business, or related fields such as Marketing/Communications.
• Solid background in marketing, ideally in Communications or Operations for complex markets in cross-cultural environments. Experience and good working knowledge of digital marketing is desired.
• Strong interest in agricultural or the willingness to learn is essential.
• Strong expertise in Marketing Data Science, CRM systems, and digital marketing across multiple platforms, with proven ability to analyze metrics and ensure regulatory compliance.
• A portfolio of content development and strategic communications to varied audiences.
• Proven ability to coordinate with cross-functional teams and execute strategic communications across diverse stakeholders while maintaining a customer-centric focus.

Additional Information

Syngenta’s site at Cambridge is the location for the commercial operations of Syngenta's Crop Protection, Seeds, Flowers and Lawn & Garden businesses in the UK and Ireland. Activities include sales, marketing, technical support, customer support, HR, Finance and administration functions.

What we offer

• Extensive benefits package including a generous pension scheme, bonus scheme, private medical & life insurance.
• Flexible working, ideally 2-3 office days per week.
• Up to 31.5 days annual holiday.
• We offer a position which contributes to valuable and impactful work in a stimulating and international environment.
• Learning culture and wide range of training options.