UK Growth Marketing Lead – Crypto & Fintech

NEXO; United Kingdom; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading digital assets wealth platform is seeking a Growth Marketing Manager for the United Kingdom. In this role, you will lead local growth strategies and marketing initiatives, targeting high-net-worth individuals and improving customer experience. The ideal candidate has deep understanding of the crypto landscape, proven marketing expertise, and exceptional communication skills. Competitive compensation with performance bonuses offered.

Benefits

Competitive compensation with performance bonus

Qualifications

• 7-12+ years of experience in growth or marketing with local market fluency.
• Strong familiarity with crypto and digital assets.
• Ability to convert insights into actionable strategies.

Responsibilities

• Act as the local bridge to central teams ensuring context in execution.
• Build and maintain a live view of the UK crypto landscape.
• Define and refine HNWI personas and targeting hypotheses.
• Identify gaps in customer experience and provide concise briefs.
• Convert insights into briefs to improve local funnel conversion.

Skills

Market strategy development

Stakeholder management

Analytical thinking

Exceptional writing skills

Knowledge of crypto culture

Tools

GA4

Competitive analysis tools

Job description

A leading digital assets wealth platform is seeking a Growth Marketing Manager for the United Kingdom. In this role, you will lead local growth strategies and marketing initiatives, targeting high-net-worth individuals and improving customer experience. The ideal candidate has deep understanding of the crypto landscape, proven marketing expertise, and exceptional communication skills. Competitive compensation with performance bonuses offered.