UK CRM & Dealer Marketing Manager

Changan UK R&D Centre Limited; Birmingham; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading automotive manufacturer in Birmingham seeks a CRM & Dealer Marketing Manager to link the manufacturer with the dealer network. The role involves developing innovative marketing campaigns and training dealers to enhance sales performance. Candidates should have a marketing degree and 3+ years of retail marketing experience, ideally in the automotive sector. A competitive compensation package is offered.

Benefits

Culturally enriching role

Diverse multinational team

Competitive compensation package

Qualifications

• 3+ years of experience in retail marketing, preferably in automotive.
• Experience managing multi-channel marketing campaigns.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Develop and oversee retail marketing initiatives.
• Create compelling campaign materials for dealers.
• Monitor campaign performance and optimise strategies.

Skills

Retail marketing experience

Project management skills

Communication skills

Analytical skills

Creativity

Education

Bachelor's degree in Marketing

Tools

Marketing analytics platforms

Digital advertising tools

Job description

Overview

We are seeking a dynamic CRM & Dealer Marketing Manager to join our UK-based automotive manufacturing team. In this pivotal role, you will serve as the crucial link between the manufacturer and our dealer network, crafting, executing, and optimising innovative retail marketing campaigns that elevate brand presence and accelerate dealer performance. Your expertise will empower dealers to connect with customers, showcase our vehicles, and drive showroom traffic across the UK. Join our team and play a pivotal role in shaping the retail presence of one of the UK's most forward-thinking automotive manufacturers. Help our dealers thrive by delivering standout campaigns and content that inspire customers and drive results. Join us to help redefine the future of mobility in the UK, leveraging innovative paid media strategies to turn vision into reality.

Responsibilities

• Develop, implement, and oversee retail marketing initiatives, ensuring alignment with Changan's brand values and business objectives.
• Create compelling campaign materials—including digital, print, POS, and event assets—for dealers to effectively engage local audiences and increase vehicle sales.
• Act as the principal liaison between the manufacturer and dealer marketing teams, providing resources, guidance, and training to ensure campaign success and consistency nationwide.
• Monitor campaign performance using analytics tools, identifying opportunities for optimisation and reporting on key metrics to management and dealers.
• Collaborate closely with national sales, product, and creative teams to ensure seamless integration of retail campaigns with broader brand and product launches.
• Oversee the development and distribution of retail content, including social media templates, email marketing assets, and local advertising materials for dealers.
• Manage relationships with external agencies, printers, and media suppliers to maximise campaign reach, quality, and effectiveness within agreed budgets.
• Stay current with automotive retail trends and competitor activities, proactively identifying and implementing innovative strategies that set our dealer network apart.
• Support the development of a class‑leading CRM system.
• Map and optimise customer touchpoints, ensuring seamless data transfer to retail partners for effective follow‑up that drives conversion, repeat purchase, and long‑term loyalty.

Qualifications

• Bachelor's degree in Marketing, or post‑graduate Marketing qualification.
• Proven experience (3+ years) in retail marketing, preferably within the automotive or related sectors.
• Demonstrated success in managing multi‑channel marketing campaigns and content creation, ideally for dealer networks or franchises.
• Strong project management skills, with the ability to juggle multiple projects and deadlines in a fast‑paced environment.
• Excellent communication skills and a collaborative approach to working with internal stakeholders and external partners.
• Proficiency with marketing analytics platforms and digital advertising tools.
• Creative flair paired with a results‑driven mindset and a passion for driving retail success.

Company Background

Changan Automobile, one of the world's leading automotive manufacturers from China, brings a rich heritage and global reach to the European market. With a presence in Europe since the early 2000s through design and R&D centers, Changan has now established its European headquarters in Munich, marking a new commitment to the region. Operations across multiple European markets will begin in 2025, introducing Changan's vehicle lineup that blends European design excellence with advanced Chinese technology. Driven by innovation and quality, Changan is excited to deliver intelligent, stylish, and sustainable mobility solutions tailored for Europe.

Changan UK National Sales Company is now established in Birmingham, sharing the Changan UK R&D centre managing Commercial, Technical and Training for the UK. Sales are beginning through a nationwide dealer network in September 2025.

Benefits

• A culturally enriching role with the opportunity to build something monumental.
• A diverse, multinational team.
• Start‑up energy within secure corporate structures.
• Competitive, rewarding compensation package, based on your qualifications and experience.