Tusker Email Marketing Executive - Watford

Lloyds Banking Group; Carlisle; Hybrid; GBP 35,000 - 38,000; Full time

Job summary

A leading financial services group in Watford is looking for an Email Marketing Executive to develop and execute email marketing campaigns aimed at increasing customer engagement. The role requires at least 2 years of similar experience, proficiency in email automation platforms, and the ability to work under tight deadlines. This position offers a hybrid working model and a comprehensive benefits package including up to 15% pension contribution and 24 days of holiday.

Benefits

Generous pension contribution

Annual performance-related bonus

Discounted shopping

24 days holiday

Wellbeing initiatives

Qualifications

• Minimum of 2 years of experience in a similar role.
• Experience with email automation platforms.
• Ability to work under pressure and meet tight deadlines.
• Proactive and solution-oriented mindset.
• Excellent attention to detail.

Responsibilities

• Develop and execute email marketing campaigns.
• Increase engagement from the CRM database.
• Report on commercial email performance.
• Collaborate with team members across the business.

Skills

Database segmentation

Email campaign automation

Excellent communication skills

Problem-solving

Attention to detail

Tools

Hubspot

SalesForce Marketing Cloud

Adobe Experience Cloud

Microsoft Excel

Adobe Photoshop

Job description

End Date

Thursday 23 October 2025

Salary Range

£35,340 - £37,200

We support flexible working – click here for more information on flexible working options

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked.

Our work style is hybrid, which involves spending at least two days per week or 40% of our time at our Watford office.

Job Description Summary

Based in Watford

Job Description

• JOB TITLE: Email Marketing Executive
• SALARY: £35,340-£37,200
• LOCATION(S): Watford
• HOURS: Full-time
• WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week or 40% of our time at our Watford office.

About This Opportunity

Working with the Assistant Brands and Marketing Manager on the development and execution of email marketing campaigns with a strive to increase engagement from our CRM database. You will work with other team members across the business for different campaigns and will be able to work effectively within an often fast paced and time sensitive environment.

We are looking for someone who understands the need for engaging email communications that deliver excellent outcomes for both business and customers - if a campaign does not drive results you are quick to react and diagnose challenges testing other ideas to identify what works well and what does not. The successful candidate will sit within a friendly and close-knit digital marketing team where our purpose is to drive dedicated digital experiences for customers by creating personalised and trusted brand interactions across all our digital touchpoints. This is the perfect role for someone with a keen desire to help develop and build leading digital channel experiences for customers.

About Us

We’re on an exciting journey to transform our Group and the way we’re shaping finance for good. We’re focusing on the future, investing in our technologies, workplaces, and colleagues to make our Group a great place for everyone. Including you.

We’re an award winning car leasing company who have been providing company car and tax efficient car benefit schemes since 2009. We take pride in helping organisations offer their employees a car that will have less impact on our environment, supporting planet positive mobility and a brighter more sustainable future. We’re committed to driving down emissions by getting people into newer and more environmentally friendly cars. We genuinely care about the world we live in and know that our customers do too. This is why we work with each and every one to offset the carbon emitted by each salary sacrifice car put on the road through our schemes.

Our Car Benefit Scheme gives employees access to affordable, fully maintained and insured cars for a fixed monthly amount delivered through a salary sacrifice employee benefit arrangement. Offering all fuel types, prices and over 1000 cars to choose from all by leading manufacturers. Please visit for Tusker car website for more information.

What You’ll Need

• Minimum of 2 years of experience in a similar role with ability to work under pressure
• Experience in database segmentation and mass sending including automation from a medium to enterprise level email sending platforms (ESP) – e.g. Hubspot, SalesForce Marketing Cloud, Adobe Experience Cloud, Klaviyo, Braze, etc.
• Work with other teams across the business to meet email demand, which may include frequently emailing existing customers (our drivers) and, occasionally, working to extremely tight deadlines with partners at little notice
• Highly proactive and not afraid to challenge and always looking for better ways of working, with a “learn and improve” mentality
• Solution orientated and a keen problem solver
• Flexible, positive and pragmatic approach with good time management with desire to set and meet deadlines
• Excellent communicator (both verbal and written) Confidence in liaising with a variety of business partners
• Excellent attention to detail

And Any Experience Of These Would Be Really Useful

• Creation and implementation of the email marketing campaigns to delivery and optimisation of key digital journeys to engage our CRM database.
• Design best in-class templates to hit open rate and engagement objectives and ensuring messaging and content is accurate and compelling for our audiences.
• Working with and supporting Digital Marketing Manager and Senior Marketing Executive in strategic audience segmentation across our emailable base to align with email marketing strategy.
• Frequently report on commercial email performance and suggest areas for improvement, making data led decisions, which enhance the effectiveness of each campaign
• Proficient in Microsoft Excel and data handling skills with experience of analysing email and/or journey performance.
• Adobe Photoshop or similar photo software with a flair for email design and copywriting

About Working For Us

Our focus is to ensure we're inclusive every day, building an organisation that reflects modern society and celebrates diversity in all its forms.

We want our people to feel that they belong and can be their best, regardless of background, identity or culture.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer initiative.

And it’s why we especially welcome applications from under-represented groups. We’re disability confident. So if you’d like reasonable adjustments to be made to our recruitment processes, just let us know.

We Also Offer a Wide-ranging Benefits Package, Which Includes –

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 24 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

We’d love to hear from you.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.