Trade Development Manager

The Advocate Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading beverage brand is seeking a Trade Development Manager for the convenience channel, based in North East London. You will drive brand presence, manage key retail relationships, and oversee new product distribution. The ideal candidate has sales or retail experience, a valid driving license, and a passion for brand promotion. This role offers a competitive salary, bonus, benefits, and the chance to grow in a dynamic FMCG environment.

Benefits

Competitive salary

Bonus

Vehicle

Benefits

Qualifications

• Previous sales or retail experience, ideally in FMCG or grocery.
• Energetic and proactive, with a passion for meeting people.
• Must hold a valid driving licence.

Responsibilities

• Build and nurture relationships with convenience retailers.
• Drive new product distribution and ensure promotional compliance.
• Maximise brand visibility through creative in-store merchandising.

Skills

Sales experience

Retail experience

Communication skills

Time management

MS Office proficiency

Job description

Trade Development Manager – Convenience Channel

Field-Based – North East London

Monster Energy

Competitive Salary + Bonus + Vehicle + Benefits

Are you ready to energise your career with one of the world’s most iconic drinks brands?

We’re on the lookout for a Trade Development Manager to join the convenience Channel field sales team, representing Monster Energy and the strategic distribution partner across the North East London region.

You’ll be the face of Monster on the ground - driving brand presence, winning new store listings, and ensuring every shelf and secondary display brings the brand to life.

The Role

Reporting into the Regional Field Manager, you will :

• Build and nurture relationships with convenience retailers – from store managers to regional decision-makers.
• Drive new product distribution and ensure promotional compliance across your stores.
• Maximise brand visibility through creative in-store merchandising and impactful POS execution.
• Partner with distributor teams to deliver flawless promotional and activation execution.
• Track, report and analyse field activity to identify opportunities and successes.
• Work autonomously in your territory while collaborating with internal Monster and distributor teams.

What We’re Looking For

• Previous sales or retail experience – ideally in FMCG or grocery.
• (You might currently be a convenience / grocery store supervisor, merchandiser, or assistant looking to break into field sales!)
• Energetic, proactive, and commercially driven – you love meeting people and influencing outcomes.
• Confident communicator with excellent time-management skills.
• Comfortable using MS Office and digital reporting tools.
• Must hold a valid driving licence and be willing to travel daily across the Watford–Kent region.

You’ll Stand Out If You Are…

• A natural brand ambassador– passionate, persuasive, and ready to make an impact.
• Resilient, results-focused, and motivated by achieving targets.
• Highly organised, with an eye for detail and in-store execution.
• Comfortable working independently but thrive as part of a wider team.
• Ready to learn, grow, and make your mark in one of the most exciting categories in FMCG.

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