Trade & B2B Marketing Manager

Virgin Atlantic; England; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading airline company is seeking a Trade & B2B Marketing Manager to enhance its global trade presence and support growth through effective marketing strategies. You will implement campaigns and manage relationships with trade publications. The ideal candidate should have extensive B2B marketing experience, preferably within the travel industry, and excellent stakeholder management skills. This position offers a hybrid working model.

Qualifications

• Strong B2B & trade and/or retail marketing experience.
• Background in travel (airline, cruise, tour operator) strongly preferred.
• Experience delivering multiple campaigns in a fast-paced environment.

Responsibilities

• Support development of comprehensive B2B and retail marketing plans.
• Lead implementation of campaigns and initiatives.
• Manage multiple campaigns end-to-end.

Skills

B2B & trade marketing experience

Exceptional stakeholder management skills

Creative eye

Excellent communication skills

Leadership behaviours

Job description

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Job Description

Location: Hybrid - 3 days at our VHQ, Crawley

Hours: Full Time, 37.5 hours per week. Monday to Friday

Contract Type: 12 Month Secondment/FTC

Closing Date: Tuesday, 2nd December 2025

At Virgin Atlantic Airways, we believe that everyone can take on the world, and it’s our vision to become the most loved travel company. As we embark on this next exciting stage of our journey, we’re harnessing our spirit of entrepreneurship and innovation to challenge the status quo.

In a nutshell

We’re looking for a Trade & B2B Marketing Manager to deliver integrated marketing activity that positions Virgin Atlantic as the airline of choice across key global trade channels and supports Virgin Atlantic Holidays’ growth plans via their retail estate. This role plays a critical part in elevating our presence across leisure, corporate, and TMC sectors, and ensuring consistent, insight-driven campaign delivery.

Day to day

As Trade & B2B Marketing Manager, you will:

• Support the development of comprehensive B2B and retail marketing plans to achieve annual revenue and performance targets
• Lead the implementation of campaigns, activations and initiatives – from planning and briefing, to execution and delivery, through to evaluation and optimisation (including task management of team members)
• Manage multiple campaigns and projects end-to-end, ensuring activity is on-brand and on-budget
• Own the relationship with key trade publications and manage all trade media activity
• Brief internal Creative Studio teams and external agencies, including video content, overseeing the feedback & delivery of final assets
• Define KPIs, develop robust measurement frameworks and deliver timely PCAs to ensure continuous optimisation
• Oversee all retail marketing efforts, delivering impactful solutions that showcase the Virgin Atlantic Holidays brand while providing tools and strategies to support front-line sellers in maximising their sales effectiveness
• Build effective relationships across Marketing, Sales, Retail, Events and Creative teams, and external partners/agencies
• Identify opportunities to streamline, automate and innovate to deliver quicker, more efficient and cost-effective marketing output
• Lead the adoption of AI solutions that enhance efficiency and optimise our processes
• Ad hoc support may be required for Cargo marketing activity

About You

We’re looking for someone with:

• Strong B2B & trade and/or retail marketing experience
• A background in travel (airline, cruise, tour operator, retail travel, TMC, etc.) – strongly preferred
• Exceptional stakeholder management skills
• A strong creative eye – confident in briefing and feeding back throughout the creative process
• Experience delivering multiple campaigns simultaneously in a dynamic, fast-paced environment
• Confidence interpreting insight and turning it into actionable plans
• Excellent communication and presentation skills, with an ability to simplify complex information, produce high-quality decks and present to senior stakeholders with confidence
• Strong leadership behaviours

It would be great if you also have:

• Experience of global B2B marketing and/or adapting marcomms to different markets
• Strong commercial acumen with an understanding of airline economics
• Experience working with trade media publications (UK and/or North America)
• Line or task management experience

Be yourself

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer and actively encourage applications from all backgrounds. At Virgin Atlantic, we believe everyone can take on the world – no matter your age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs. We celebrate difference and everything that makes our colleagues unique by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and know they belong.

To make your journey with us accessible and individual to you, we encourage you to let us know if you would like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please reach out to our team: [e-mail] feeling confident that we've got your individual considerations covered.

Our recipe for Leadership

At Virgin Atlantic, our leaders empower teams to thrive through collaboration, innovation, and excellence. Explore our Leadership Recipe and discover the 20 core ingredients that define what it means to lead with us, driving our mission to be the most loved travel company and achieve sustainable profit. Want to learn more? Click here