Trade Activation Manager - YSL, Prada & Miu Miu

L'oreal Usa; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Private medical and dental insurance

Up to 60% off iconic brands (YSL, Cera

Share options and enhanced pension

Job summary

L’Oréal is seeking a Trade Activation Manager for High Street & Specialists (YSL, Prada and Miu Miu) to drive luxury activations with top retailers. You will bridge brand marketing and commercial strategy, turning bold brand visions into high-impact sell-out activations.

In this role you will define go-to-market strategies, manage trade budgets, and collaborate with cross-functional teams to deliver retailer win strategies, measure ROI, and elevate brand presence across channels.

Qualifications

• Experience translating brand plans into retailer activation strategies.
• Proven ability to manage trade budgets and measure ROI.
• Collaborative working across marketing, commercial, product, and retail teams.

Responsibilities

• Translate brand plan into winning go-to-market strategies for key channels.
• Partner with account managers and activation teams to tailor retailer plans.
• Monitor store performance and ROI; optimize door productivity and activations.
• Lead pre-activation builds with Retail & Education teams and key meetings with retailers.
• Oversee activation budgets, timelines, and delivery of brand creatives and materials.

Skills

Brand activation

Retail partnerships

Cross-functional collaboration

Data-driven

Budget management

Job description

Trade Activation Manager – High Street & Specialists, YSL, Prada and Miu Miu

Step into the heart of retail and commercial excellence! As our next Trade Activation Manager, you will sit at the exciting intersection of brand marketing and commercial strategy, turning bold brand visions into high-impact, sell-out-driving activations with our top retail partners.

A DAY IN THE LIFE

• In partnership with Product team translate the brand plan to define winning brand go-to-market strategies using keymarket insights for my channel.
• Partner with account managers and Customer Activation Managers to build tailored plans per retailer.
• Monitor and drive store performance and productivity in my channel, recommend open/ close POS door list.
• Partner with Retail & Education teams, lead pre-activation hype calls.
• Represent Business Unit in key meetings with Retailers.
• Lead the measurement, tracking and reporting on the effectiveness of all activation initiatives. Create learnings,maximise efficiencies and drive ROI on all our investments.
• Report on door productivity and actively share with team, lead top door strategy and implementation.
• Collaborate with Commercial team on PSAs.
• Effective management of SLOBS.

CREATING BESPOKE ACTIVATIONS FOR YOUR CHANNEL

• Manage Trade budgets for your channel ensuring highest ROI. Timely PPP input.
• Brief VM Team in partnership with the brand team & oversee delivery of brand creatives/ materials to retailer (onlineand offline).
• Ensure market share winning plan in Q4.
• Develop retailer POM, GWP & Coffret plan with relevant Trade Lead for your channel.
• Forecasting, ongoing management and analysis of all trade tools inventory, including wrapping, testers andsamples.
• Ensure Day 1 go live check and verification of activations.
• Contribute to best-in-class retailer strategy decks grounded in consumer and retail insights leading throughactivation, working hand in hand with the NAMs and the wider brand marketing team.

WHO YOU ARE

• Commercially Savvy & Results-Driven: You have a strong grasp of sell-out levers, P&L management, trade budgets, and driving high ROI on commercial investments.
• Strategic & Retail-Focused: You excel at translating broad brand plans into tailored, winning go-to-market strategies and retailer activation plans.
• A Collaborative Relationship Builder: You thrive in cross-functional environments, partnering seamlessly with commercial, finance, product, visual merchandising, and retail teams.
• Detail-Oriented & Execution-Led: Highly organized, you balance big-picture strategy with hands-on operational excellence—from forecasting and inventory management to tracking door performance and ROI.
• Agile & Analytical: You use insights and data to measure campaign effectiveness, optimize performance, and continuously adapt strategies for maximum market share.

WHAT WE OFFER

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

WHO WE ARE

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty, where diversity and purpose come together to create meaningful impact.

In the L'Oréal Luxe Division, we create the very best of luxury beauty. Our portfolio makes up 26 brands of which 17 are global, including the highly-aspirational and multi-expert ones such as Lancôme, Yves Saint Laurent and Giorgio Armani. Thanks to our strong, balanced and complementary portfolio as well as our incredibly talented team of experts we are perfectly equipped to meet the endless and all-encompassing demands of luxury consumers around the world.

HOW WE RECRUIT

At L'Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome, and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L'Oréal

We are a Disability Confident Employer and will offer an interview to applicants with a disability or long-term condition who best meet the minimum/essential criteria for the role. You can let us know if you would like your application to be considered under the Disability Confident Scheme within your application.