Title (External) Global Associate Media Planner

Fireball Whisky; Kingston upon Thames; Hybrid; GBP 42,000 - 65,000; Full time

Job summary

Sazerac Company seeks a Global Associate Media Planner/Buyer to execute media plans and buying activities across TV, Radio, CTV/OLV, Digital, Social, and programmatic channels.

You will work with cross-functional teams to activate media frameworks, optimize campaigns, and ensure flawless execution across global markets. A Bachelor’s degree and 3+ years in media planning/buying are required.

Qualifications

• Bachelor’s degree in marketing, business, communications, advertising, or related field.
• Independent self-starter who can work autonomously.
• Experience working within global or multi-market media environments.
• Solid expertise on paid media buys across TV, radio, CTV/OLV.
• Hands-on experience setting up, managing, and optimizing campaigns across Meta, Google, programmatic, TikTok and other digital platforms.
• Excellent communication, negotiation, stakeholder management skills.
• Strong understanding of media metrics, campaign reporting, attribution, and performance measurement.
• Strong planning, organizational, project management, and prioritization skills.
• Ability to manage multiple projects simultaneously in a fast-paced, high-growth environment.
• Strong analytical, problem-solving, and decision-making capabilities.

Responsibilities

• Execute global media plans and media buying activities across TV, Radio, CTV/OLV, Digital, Social, Programmatic, Retail Media, OOH and emerging channels.
• Collaborate with Brand Marketing, Creative, E-Business, Shopper, Analytics, agency partners, media vendors, and local market teams.
• Ensure media plans are executed consistently while adapting to market-specific needs and opportunities.

Skills

Communication

Negotiation

Stakeholder Management

Analytical Skills

Planning

Project Management

Autonomy

Education

Bachelor’s degree in marketing, business, communications, advertising, or related field

Tools

Meta

Google

Programmatic

TikTok

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, Traveller, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Svedka, Wheatley, BuzzBallz, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

Company/Location Overview

60 Marina Pl, Hampton Wick, Kingston upon Thames KT1 4BH

Job Description/Responsibilities

The Global Associate Media Planner/Buyer is responsible for executing global media plans and media buying activities that support Sazerac’s brand growth objectives across TV, Radio, CTV/OLV, Digital, Social, Programmatic, Retail Media, OOH, and emerging channels. This role will report to Sazerac Global Media Supervisor to activate media frameworks, optimize campaign performance, and ensure flawless execution across global markets.The role combines Media expertise, analytical capabilities, and operational excellence to deliver efficient and effective media campaigns that maximize reach, engagement, and ROI.

Working cross-functionally with Brand Marketing, Creative, E-Business, Shopper, Analytics, agency partners, media vendors, and local market teams, this individual ensures media plans are executed consistently while adapting to market-specific needs and opportunities.

Must:

• Bachelor’s degree in marketing, business, communications, advertising, or related field, or equivalent experience.
• Independent self-starter who can work autonomously.
• Experience working within global or multi-market media environments.
• Solid expertise on paid media buys across tv, radio, ctv/olv.
• Hands-on experience setting up, managing, and optimizing campaigns across meta, google, programmatic, tiktok, and other digital advertising platforms.
• Excellent communication, negotiation, influencing, and stakeholder management skills.
• Strong understanding of media metrics, campaign reporting, attribution, and performance measurement.
• Strong planning, organizational, project management, and prioritization skills.
• Ability to manage multiple projects simultaneously within a fast-paced, high-growth environment.
• Strong analytical, problem-solving, and decision-making capabilities.
• Self-motivated, innovative, and solution-oriented mindset.
• 3+ years of experience in media planning, media buying and campaign execution.

Qualifications/Requirements

Preferred Qualifications:

• Knowledge of marketing mix modelling, media measurement, attribution, audience targeting, and marketing effectiveness methodologies.
• Experience working directly with media vendors, publishers, and advertising platforms.

Physical:

• Ability to read and write.
• Ability to pay attention to detail.
• Willingness to travel internationally (up to 10%).

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