Tiktok Shop Manager

HOLLAND AND BARRETT; Nuneaton; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading wellness retailer in Nuneaton is looking for a TikTok Shop Manager to drive sales and enhance the customer experience. You will be responsible for developing a strategic framework for our TikTok Shop, managing inventory effectively, and collaborating with cross-functional teams. The ideal candidate will have extensive experience in e-commerce, strong analytical skills, and a passion for wellness and lifestyle brands. This role offers flexible work arrangements and a comprehensive benefits package.

Benefits

Annual Discretionary Bonus

Health Cash Plan

Pension Contribution

Access to ‘Wellhub’ with gyms, studios and wellbeing apps

25% Colleague Discount

Qualifications

• Experience managing and growing a TikTok Shop.
• A commercial mindset with a passion for digital innovation.
• Confidence using analytics to inform decisions.

Responsibilities

• Building and executing a TikTok Shop strategy.
• Managing inventory to ensure smooth operations.
• Creating pricing strategies and promotions.

Skills

TikTok Shop management

Analytical skills

E-commerce platform familiarity

Collaboration and communication

Job description

The Role

What you'll be doing

• Building and executing a TikTok Shop strategy that drives traffic, converts views, and boosts sales.
• Managing inventory like a hawk - no stockouts, no excess, just smooth operations.
• Creating pricing strategies and promotions that make people click "Buy Now" without thinking twice.
• Using data to tweak, test, and optimise everything from product listings to campaign performance.
• Working with internal teams (Marketing, Finance, Supply Chain) and external partners to keep everything aligned.
• Making sure the customer experience is slick, seamless, and compliant.

Location

We have offices in Nuneaton and London. You'll need to spend at least one of your office days a week in Nuneaton, but beyond that, we're flexible. We ask for two days a week in the office, and if you're based in London, that works. Plenty of the team operate from there and move between the two when needed.

The Person

• Experience managing and growing a TikTok Shop.
• A commercial mindset with a passion for driving results through digital innovation.
• Confidence using analytics to inform decisions and optimise performance.
• Familiarity with e-commerce platforms such as Shopify, Amazon, or similar.
• Strong collaboration and communication skills across cross‑functional teams.
• A curiosity for what's trending and an interest in wellness, beauty, or lifestyle brands.
• A proactive, creative approach with the drive to test, learn, and make things happen.

What we offer

• Salary that reflects your impact.
• Annual Discretionary Bonus.
• Health Cash Plan.
• Life Assurance.
• Private Virtual GP.
• FREE at‑home blood test kit.
• Holiday Purchase option.
• Pension Contribution.
• Access to ‘Wellhub’ with gyms, studios and wellbeing apps.

Discounts & Savings

• 25% Colleague Discount with FREE Next Day Delivery.
• Exclusive Discounts from a wide range of partners.
• £/€50 Annual Product Allowance to spend in store.

Learning & Development

• Access to a variety of learning opportunities, including Level 2‑5 Apprenticeships, Workshops and our Digital Learning Library.
• AND MORE!