TikTok Shop Manager

Somerce; City Of London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A creative agency in London is seeking a Live Manager to lead and optimize TikTok Shop livestream operations. The ideal candidate will have over 2 years of experience in live shopping and influencer marketing, with a focus on performance metrics and team collaboration. This role offers the opportunity to drive impactful results in a dynamic environment and includes benefits such as hybrid working and a gym membership contribution.

Benefits

Hybrid/remote working

Work from anywhere policy

Regular team socials

Pension Scheme

£50 contribution towards Gym Membership

Qualifications

• 2+ years’ experience in live shopping, influencer marketing, or social commerce.
• Experience with TikTok Shop is highly preferred.
• Ability to manage shifting priorities and multitask.

Responsibilities

• Develop and execute live strategy across accounts.
• Oversee live operations team and client communication.
• Ensure smooth execution of daily live shows.

Skills

Live shopping experience

Strong organizational skills

Confident communicator

Data-driven mindset

Creative problem solver

Flexible work hours

Job description

About Somerce:

Somerce is a dynamic, fast-growing creative agency on a mission to help brands thrive on TikTok Shop. With a flexible hybrid setup and a vibrant, collaborative team, we work hand-in-hand with ambitious brands to drive growth, spark engagement, and make a real impact in the social commerce space.

We’re looking for a proactive and organised Live Manager to lead and optimise our TikTok Shop livestream operations. This role combines strategic management with hands‑on execution. Ideal for someone who can balance team leadership, client communication, and day‑to‑day live commerce coordination.

You’ll work closely with creators, hosts, and clients to deliver engaging, high‑performing livestreams while ensuring all operations run smoothly and align with brand and revenue goals.

Strategy & Management

• Develop, update, and execute the weekly live strategy across multiple client accounts.
• Oversee and coordinate the live operations team (execs, coordinators, hosts).
• Monitor performance metrics, using data to optimise scheduling, host performance, and conversion rates.
• Conduct presenter and host reviews, providing feedback and development support.
• Support in recruitment, onboarding, and training of new hosts and live execs.

Client & Stakeholder Communication

• Serve as a primary point of contact for client communications, ensuring clear updates and aligned expectations.
• Manage client schedules and campaign calendars, adjusting to changing priorities.
• Share insights and performance reports regularly with clients and internal stakeholders.

Live Operations & Execution

• Support daily coordination of live shows, ensuring smooth setup and execution.
• Check live set quality and readiness daily (content, lighting, tech, compliance).
• Check in with hosts before they go live to ensure readiness and consistency.
• Track data, sales, and performance during and after each show.
• Assist in the day‑to‑day running of accounts, stepping into exec‑level tasks when required.

Team Collaboration

• Collaborate closely with marketing, creative, and talent teams to align live content with campaign goals.
• Maintain open communication channels across execs, managers, and hosts.
• Foster a positive, performance‑driven team culture.

Skills & Experience

• 2+ years’ experience in live shopping, influencer marketing, or social commerce (TikTok Shop experience highly preferred).
• Strong organisational and multitasking skills with the ability to manage shifting priorities.
• Confident communicator who can manage both internal teams and external clients.
• Data‑driven mindset with experience tracking performance metrics.
• Creative problem solver who thrives in a fast‑paced environment.
• Comfortable working flexible hours to support live content schedules.

Why join Somerce?

In this fast‑moving, growth‑focused environment, the impact of your work will be seen and felt across the entire business. You won’t be just a small part of a big machine, you’ll have the chance to take ownership, bring your ideas to life, and directly influence how we grow. Along the way, you’ll be supported by a collaborative team that values creativity, initiative, and celebrating wins together. This is an opportunity to develop your skills, take on real responsibility, and build a career where your contributions genuinely matter.

Benefits

• Hybrid/ remote working
• "Work from anywhere" policy for overseas work
• Regular team socials
• Pension Scheme
• £50 contribution towards Gym Membership