TikTok Shop Lead

PetLabCo.; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading pet supplement company in London seeks a TikTok Shop Lead to enhance its creator commerce efforts. This role requires a performance-driven individual with expertise in TikTok Shop and creator community management. The successful candidate will develop strategies to maximize growth, analyze performance data, and work collaboratively across teams. You'll enjoy a hybrid working environment and numerous benefits including private health care, generous leave policies, and a supportive culture that values diversity.

Benefits

Private Health Care

Generous Annual Leave

Employee Assistance Programme

Royal London Pension Scheme

Enhanced Leave

Learning and Development budget

Puppy Therapy

Free snacks

Dog-friendly workplace

Life Assurance

Gym Memberships

Electric Vehicle Scheme

Give Back Day

Health Cash Benefit

Qualifications

• 2+ years experience with creator/customer communities.
• 1+ year scaling TikTok Shop operations.
• Ability to drive measurable sales through content.

Responsibilities

• Scale and lead TikTok Shop creator network.
• Develop performance-first creative briefs.
• Analyze performance data for campaign improvement.

Skills

Experience growing TikTok Shop

Leading creator communities

Creative strategy

Performance metrics understanding

Exceptional communication

Job description

Job Title: TikTok Shop Lead

Location: Preferably hybrid, with 2 days per week in our central London office (Tower Hill). We're also open to UK-based remote working with monthly travel for the right candidate.

Description

PetLab Co. is the world leader in the DTC pet supplement market, 9-figure revenue, profitable and rapidly growing globally. We're hiring a TikTok Shop Lead to supercharge our creator commerce efforts on TikTok Shop. Since launching our US TikTok Shop at the end of 2024, we've seen phenomenal growth – generating over £1m in GMV and building out a group of engaged creator communities in our space. This role is all about taking that momentum and scaling it further as a revenue-driving machine.

This is not traditional influencer marketing. It's performance-first, commercially focused, and accountable to real sales. You'll design and lead a high-performing TikTok Shop strategy, built on high-volume content production, creative iteration, and continuous performance optimisation.

You'll identify top-performing creative formats, develop revenue-led briefs, and scale creator challenges and incentives that move the needle. Collaboration is key – you'll work cross-functionally with creative, paid media, and agencies to maximise performance and own the growth of TikTok Shop at PetLabCo.

Who Will You Report Into?

Hi, I'm Forest, VP of Marketing at PetLab Co. Since launching our TikTok Shop, we've generated over £1M in GMV and built an incredibly promising growth channel – now we need someone to take full ownership and scale it.

This role is critical to our strategy going forward. You'll work directly with me to grow our US TikTok Shop into one of our most important acquisition and revenue channels. We're looking for a hustler with a performance mindset who's obsessed with content that sells, experienced working with creators, and who thrives in a fast-paced, entrepreneurial environment.

Ideal Candidate Profile

• Proven experience growing and driving significant results for TikTok Shop
• Proven experience leading performance-driven creator communities (ideally for TikTok Shop)
• Experience managing large-scale creator content pipelines (e.g. thousands of assets per month)
• A strong creative strategist with a deep understanding of what makes TikTok Shop content convert
• Deep familiarity with TikTok Shop, its mechanics, and its creator ecosystem
• Commercially focused and data-literate – understands GMV, ROAS, CPA, and how to optimise against them
• Exceptional communicator and highly organised – comfortable briefing, motivating, and managing creators at scale
• Fluency in Spanish is a massive plus

Responsibilities Breakdown

• 50% – Creator Community Building & Management: Scale and lead our TikTok Shop creator network. Launch challenges, foster engagement, and build daily relationships that drive high-quality content
• 30% – Creative Strategy & Briefing: Develop and refine performance-first creative briefs based on top-performing formats and trends across TikTok Shop and relevant channels
• 10% – Performance Analysis & Iteration: Use content, shop, and paid performance data to drive creative iteration and campaign improvement
• 10% – Platform & Agency Oversight: Manage agency partners and collaborate with TikTok Shop and internal teams to enhance performance

Requirements

• 2+ years of experience building creator or customer communities with proven results (e.g. GMV, sales)
• 1+ year of experience scaling TikTok Shop operations or directly driving measurable sales through the platform
• Demonstrated ability to drive measurable sales through creative content – ideally for TikTok Shop
• Highly analytical and fluent in performance metrics and creator content data
• A strong creative strategist with the ability to identify top-performing content across our own, competitive, and adjacent categories – and scale those insights into briefs creators can execute
• Clear, confident communicator and strong collaborator
• Spanish fluency is a big advantage

Benefits

• Private Health Care through Vitality
• Generous Annual Leave – 28 days + public and bank holidays
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – employer contribution of 5%
• Enhanced Maternity/Paternity/Adoption Leave
• Nursery Salary Sacrifice Scheme
• Generous Learning and Development budget
• Puppy Therapy – working in partnership with Paws in Work
• Free breakfast, fruits and snacks
• Working Environment – dogs are welcome!
• Life Assurance – tax-free lump sum equivalent of four times basic salary
• Discount Vouchers & Gym Memberships – through WellHub
• Electric Vehicle Scheme – salary sacrifice for a new electric car
• Give Back Day – extra day off and £50 contribution to chosen charity
• Health Cash Benefit – bronze package for health-related expenses (e.g. dental)

Diversity & Inclusion Statement

PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!