THE HANDBOOK - Culture & Lifestyle Writer/Creator (London)

Diary Directory Limited; City of Westminster; On-site; GBP 26,000 - 30,000; Full time

Job summary

A leading digital media brand is seeking a Culture & Lifestyle Writer/Creator to cover London's cultural happenings and create engaging content that resonates with a diverse audience. You will write features, produce video content, and represent the brand at events, while having a genuine passion for culture and an excellent writing style. This role offers a competitive salary and the opportunity to work in a dynamic team focused on impactful storytelling.

Benefits

Competitive base salary (DOE)

Career progression opportunities

Access to events and press trips

WFH Fridays

Collaborative team environment

Qualifications

• Experience in digital journalism, cultural reporting, or lifestyle writing.
• Strong writing style and ability to produce high-quality editorial quickly.
• Confident on camera and skilled in creating vertical-video content.

Responsibilities

• Write features, guides, and trend pieces for The Handbook site.
• Create original video content capturing London's cultural scene.
• Attend events representing The Handbook with confidence.

Skills

Digital journalism

Cultural reporting

Lifestyle writing

Video content creation

Social media insight

AI tool usage

Strong writing style

Job description

Do you obsess over the exhibitions everyone's queuing for, secret theatre shows, lifestyle drops that sell out in seconds and the trends shaping how London lives? The Handbook is looking for a Culture & Lifestyle Writer/Creator at the intersection of journalism and creator culture. Someone who can move seamlessly from interviewing the city's most exciting talent to filming a quick‑fire reel at a gallery opening - and make it all feel fresh, fun, and unmissable. You'll be covering everything from events, art, design, style, film, theatre and the capital's standout cultural happenings, creating content that sparks conversation and drives discovery. You'll be on the ground crafting stories with flair and producing scroll‑stopping social content that brings London to life for our growing community. If you can spot a cultural shift before it hits the mainstream, know how to turn a trend into a story, and can confidently appear on camera - we'd love to meet you.

• Write punchy, on‑brand features, guides, interviews, trend pieces and cultural insights for The Handbook site.
• Create original video content (Instagram Reels, TikTok, YouTube Shorts) that capture London's cultural scene in a distinctive, entertaining way.
• Attend exhibitions, screenings, launches, pop‑ups and press events - representing The Handbook with confidence and curiosity.
• Work closely with editorial and social teams to develop high‑performing content ideas that feel fresh, relevant and shareable.
• Spot emerging trends across fashion, culture, lifestyle and the arts - and turn them into compelling stories.
• Contribute to creative campaigns and brand partnership content drops where required.
• Stay ahead of digital storytelling best practices, SEO trends and platform innovations.
• A genuine, infectious passion for culture and London life - from blockbuster exhibitions to underground happenings.
• Experience in digital journalism, cultural reporting, lifestyle writing, or creator‑led content.
• A strong, engaging writing style and the ability to craft clean, accurate, high‑quality editorial at speed.
• Confident on camera and skilled in vertical‑video content creation.
• An instinct for what performs on social platforms - and why.
• Experience using AI tools to refine content and maximise outputs.
• Highly organised, proactive and full of creative ideas.
• Someone who thrives on being out in the world, discovering new things and bringing them back to our audience.

Founded in 2006, The Handbook is London's original insider guide - reaching 1.6 million monthly readers and 260,000+ engaged subscribers with the best in culture, travel, food, fashion, beauty and wellbeing.

We don't just report what's new - we define what's next. Our trusted, shareable content connects audiences with the moments, people and places defining what's next in London. With a growing audience across Instagram, TikTok and beyond, The Handbook is an exciting place to create, experiment and shape your career.

Benefits

• Competitive £26k+ base salary (DOE)
• Real career progression within a fast‑growing digital media brand
• Access to launches, exhibitions, events, cultural previews and press trips
• WFH Fridays
• A creative, collaborative, sociable team who genuinely love what they do