Territory Sales Manager

SumUp Inc.; Bristol; Remote; GBP 45,000 - 70,000; Full time

Job summary

A leading fintech company is seeking a Territory Sales Manager for the South West region of England. This field-based role requires a dynamic sales leader to manage and grow a team of freelance Field Sales Associates. Responsibilities include recruiting and coaching sales consultants, tracking performance metrics, and executing regional sales strategies to maximize market share. Ideal candidates will have a proven track record in field sales and leadership within fintech or similar sectors.

Qualifications

• Proven experience in managing freelance/self-employed sales teams in relevant sectors.
• Strong track record in field sales and SME acquisition.
• Hands-on leadership style, actively participating in sales conversations.

Responsibilities

• Lead and inspire a team of freelance Field Sales Associates.
• Recruit and onboard new consultants to achieve performance goals.
• Set and track performance metrics while providing feedback.

Skills

Field sales management

Team leadership

Coaching and mentoring

Communication skills

Data analysis

Adaptability

Job description

We're looking for a Territory Sales Manager to lead and grow a team of freelance Field Sales Associates across the South West of England — covering areas such as Bristol, Bath, Exeter, Plymouth, Bournemouth, Portsmouth, Southampton, Truro, and surrounding locales. This field‑based, remote leadership role is designed for a hands‑on sales professional who thrives in dynamic environments, loves developing people, and has a strong understanding of local small business markets.

Responsibilities

• Lead and inspire a team of ~15 freelance Field Sales Associates across the South West region.
• Recruit, onboard, and coach new consultants to become top performers who represent the brand with excellence.
• Set clear goals, track performance, and drive accountability through data and structured feedback.
• Support team members with joint field visits, ensuring best practices in prospecting, pitching, and closing.
• Execute regional sales strategies aligned with the wider business plan to maximise market share and profitability.
• Act as the go‑to regional expert, identifying local opportunities and adapting sales approaches to fit market conditions (urban, rural, and seasonal).
• Foster engagement and loyalty among freelancers by promoting SumUp's values, creating a sense of community and purpose; work with passionate, entrepreneurial salespeople who love helping small businesses succeed.
• Freedom to shape your region's strategy and build a high‑performing sales culture.
• Collaborate with coaching resources and internal training, managing the region encompassing Bristol, Bath, Exeter, Plymouth, Bournemouth, Portsmouth, Southampton, Truro, and surrounding areas.

Success Metrics

• Recruit and onboard a full team of high‑performing Field Sales Associates within the first 90 days.
• Establish strong coaching routines and clear reporting structures.
• Drive consistent performance improvements across key metrics: merchant activation, sales targets, profitability, and customer satisfaction.

Qualifications

• Proven experience managing or leading freelance / self‑employed field sales teams, ideally within fintech, merchant services, telecoms, utilities, or similar sectors.
• Strong track record in field sales or territory management, with a focus on SME acquisition and revenue growth.
• Hands‑on leader who leads by example, comfortable coaching on the road, and actively participates in sales conversations.
• Excellent communication, motivation, and coaching skills, able to build trust and inspire remote teams.
• Data‑driven mindset – able to analyse performance, spot trends, and adapt strategies accordingly.
• Highly autonomous and adaptable, managing a large geographical territory while balancing short‑term performance with long‑term team development.