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A leading Ice Cream company is seeking a Customer Development Executive in Walsall to promote its portfolio to independent customers. The role involves building relationships, enhancing distribution, and executing territory strategies. Ideal candidates will be fun, driven, and have experience in FMCG or direct sales. This position offers a salary of £29,000, a bonus of up to 10%, and a company vehicle. Applicants must have a valid UK driving licence and live within commute distance.