(TEMPLATE 2026) Casual Sales Assistant - Sports Direct

Frasers Group; Thurmaston; On-site; GBP 1,240,000 - 1,653,000; Full time

Benefits offered by this job

Competitive pay

Flexible hours

Staff discount

Career progression

Team atmosphere

Job summary

Sports Direct in the UK is actively seeking a Sales Assistant to front our busy store network and help customers find what they need with fast, friendly service.

You’ll work as part of a team to keep the floor tidy, process transactions, and promote offers while enjoying staff discounts and potential career progression within the Frasers Group.

Qualifications

• Confident, friendly attitude.
• Retail or customer service experience is a bonus, but not essential.
• Motivation to deliver results and take pride in your work.
• Flexible and reliable, especially through peak trade.
• Team-player mentality that thrives when the pace picks up.
• Strong communications and a customer-first mindset.

Responsibilities

• Greet customers and help them find the right product.
• Deliver great service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot upsell opportunities.
• Work as one team to hit daily sales and service goals.

Skills

Customer service

Retail experience

Communication skills

Team player

Flexibility

Job description

Sports Direct is the UK's No.1 sports retailer, with an unbeatable range of sportswear, footwear, and equipment at prices that keep customers coming back. With 600+ stores and still growing, we're part of the Frasers Group: a bold, ambitious business known for shaking up the industry and creating real opportunities at every level. If you've got energy, drive, and a love for retail done at pace, you'll fit right in.

The Role: Sales Assistant

This is retail with momentum. As a Sales Assistant at Sports Direct, you're on the front line of one of the UK's busiest store networks, helping customers find what they need, keeping the floor sharp, and powering the team through every trading day. No two shifts look the same, and that's exactly the point.

What's In It For You

• Competitive hourly ratethat rewards what you put in
• Flexible workingto fit around your life
• Staff discountacross the full Frasers Group family of brands
• Career progressionin a fast-growing retail business that promotes from within
• A fun, fast-paced atmospherewith a team that wants to see you succeed

Your Development

From day one, you’ll receive a full in-store induction. As you progress, you’ll have access to internal development pathways, including Supervisor and Management programmes and nationally recognised qualifications all of which support your growth within Sports Direct and the wider Frasers Group.

What You'll Do

• Greet customers, answer questions, and help them find the right product.
• Deliver brilliant service at every touchpoint, from the door to the till.
• Keep the shop floor tidy, well-stocked, and visually on point.
• Replenish shelves and rails so the floor is always ready for the next customer.
• Process transactions quickly and accurately.
• Promote current offers and spot smart upsell opportunities.
• Work as one team to hit daily sales and service goals.

What You'll Bring

• A confident, friendly, positive attitude.
• Retail or customer service experience is a bonus, but not essential.We’llback you to learn.
• Motivation to deliver results and take real pride in your work.
• Flexibility and reliability, especially through peak trade.
• A team-player mentality that thrives when the pace picks up.
• Strong communicationskills and a customer-first mindset.

Our values shape every shift, every conversation, every decision:

• Think Without Limits:Move fast, take bold action, and bring the team with you.
• Own It and Back Yourself:Take responsibility, master the basics, and drive results.
• Be Relevant:Stay connected to our people, our partners, and the planet.