Technical SEO Lead

Digital Gurus; Greater London; On-site; GBP 75,000 - 110,000; Full time

Job summary

Digital Gurus is hiring a Senior Technical SEO lead to own the SEO strategy across a portfolio of large ecommerce websites in the UK. You’ll shape the roadmap, influence technology decisions, and build internal capability.

In this role you’ll lead migrations, develop GEO/AEO strategies, manage external agencies, and collaborate with development, product and content teams to embed SEO best practices into every release. You’ll report to the SEO leadership and drive growth.

Qualifications

• Experience leading technical SEO for large UK retail or ecommerce brands.
• Strong track record delivering complex website migrations with SEO impact.
• Knowledge of GEO and AEO strategies for enterprise sites.
• Experience managing external SEO agencies and influencing stakeholders.
• Ability to translate technical data into commercial recommendations.
• Proficiency with GA4, GSC, Screaming Frog, SEMrush, Ahrefs, GTM and Looker Studio.

Responsibilities

• Own and deliver the technical SEO strategy across multiple ecommerce websites.
• Lead large-scale website migrations ensuring SEO performance is protected and improved.
• Develop strategies around SEO, GEO, and AEO for enterprise-scale sites.
• Manage external SEO agencies and shape future agency partnerships.
• Collaborate with development, product and content teams to embed SEO in releases.
• Monitor algorithm updates, competitor activity and search trends, present insights.
• Contribute to shaping the future of the SEO function and internal team growth.

Skills

Technical SEO

Analytics

Stakeholder management

Agency management

Cross-functional collaboration

Tools

GA4

Google Search Console

Screaming Frog

SEMrush

Ahrefs

GTM

Looker Studio

Job description

If you're someone who lives and breathes technical SEO, this is one of those opportunities that doesn't come around very often.

You’ll be joining a major UK retail business at a pivotal point in their digital journey, taking complete ownership of the SEO strategy across multiple high-traffic ecommerce websites. This isn't about inheriting an established function – it's a genuine blank canvas where you'll have the autonomy to shape the strategy, influence technology decisions, select agency partners, and ultimately build an in-house SEO capability.

Whether you're already leading SEO or you're a Senior Technical SEO Specialist looking to step into your first leadership role, this could be the opportunity to make your mark.

The Opportunity

You’ll take ownership of the organic search strategy across a portfolio of large retail websites, ensuring technical SEO is embedded into every digital initiative while driving long-term organic growth.

You’ll be responsible for:

• Owning and delivering the technical SEO strategy across multiple ecommerce websites.
• Leading large-scale website migrations, ensuring SEO performance is protected and improved.
• Building strategies around SEO, GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation).
• Managing and challenging external SEO agencies, with the freedom to choose future agency partners.
• Working closely with development, product and content teams to ensure SEO best practice is built into every release.
• Monitoring algorithm updates, competitor activity and emerging search trends.
• Presenting insights, recommendations and performance updates to senior stakeholders.
• Helping shape the future of the SEO function, including the opportunity to build an internal team over time.

What we’re looking for

We're looking for someone who's passionate about technical SEO and enjoys solving complex challenges.

• Experience working within a large UK retail or ecommerce brand managing multiple websites.
• Experience delivering or supporting complex website migrations.
• Strong knowledge of SEO, GEO and AEO, with a genuine interest in how search is evolving.
• Experience managing SEO agencies and influencing senior stakeholders.
• Excellent analytical skills with the ability to translate technical data into commercial recommendations.
• Experience using GA4, Google Search Console, Screaming Frog, SEMrush, Ahrefs, GTM and Looker Studio.

Why this role?

• Complete ownership of the SEO strategy.
• A genuine blank canvas where your ideas will shape the future direction.
• Freedom to influence technology, agency partnerships and ways of working.
• Opportunity to build and grow an internal SEO team.
• Work across multiple high-profile retail brands with significant investment behind digital growth.
• A chance to lead the evolution of SEO, GEO and AEO at enterprise scale.

If you’re looking for a role where you’ll have real influence, technical challenges to solve, and the opportunity to build something from the ground up, we’d love to hear from you.