Technical Sales Engineer

Cromwell Group (Holdings) Ltd; Wigston; On-site; GBP 45,000 - 65,000; Full time

Benefits offered by this job

Company car

Enhanced pension

Private medical insurance

20 days annual leave + bank holidays

Healthcare Cash Plan

Employee Assistance Programme

Ongoing learning & development

Job summary

Cromwell Group (Holdings) Ltd is seeking a Technical Sales Engineer to blend engineering expertise with a commercial mindset, helping customers select cutting tools and optimise processes across manufacturing and engineering challenges.

You’ll work with sales teams and technical specialists to present demonstrations, trials and technical advice, expanding relationships and driving growth within your territory.

Qualifications

• Strong engineering background with knowledge of cutting tools (HSS, solid carbide, indexable carbide).
• Experience in technical sales, applications engineering, or similar customer-facing engineering role.
• Excellent communication and presentation skills with ability to build credible relationships.
• Commercially focused with drive to identify opportunities and contribute to sales growth.

Responsibilities

• Provide technical expertise and application support, recommending cutting tools and solutions.
• Identify and develop new business opportunities to grow cutting tool sales in your territory.
• Build strong relationships with existing customers as a trusted technical partner.
• Deliver product demonstrations, trials and technical presentations communicating benefits and applications.
• Collaborate with Sales and technical specialists to develop opportunities and deliver commercial solutions.
• Analyse customer requirements, sales trends and performance to identify growth opportunities.

Skills

Engineering background

Tooling knowledge

Customer facing

Communication

Commercial mindset

Driving licence

Job description

As our new Technical Sales Engineer, you'll combine your technical expertise with a commercial mindset to help our customers find the right solutions for their manufacturing and engineering challenges. With a particular focus on cutting tools and associated applications, you'll work directly with customers to understand their operations, identify opportunities and deliver technical solutions that improve performance and add real value.

Working alongside our Sales teams and wider technical specialists, you'll support both existing and prospective customers through product recommendations, demonstrations, trials and technical advice. This is a great opportunity for someone with a strong engineering background who enjoys being customer‑facing and wants to use their technical knowledge to influence solutions, develop relationships and drive commercial growth.

Some of your key responsibilities:

• Provide technical expertise and application support to customers, recommending cutting tools and solutions that meet their operational requirements.
• Identify and develop new business opportunities, supporting the growth of cutting tool sales across your territory.
• Build strong relationships with existing customers, becoming a trusted technical partner and identifying opportunities to add further value.
• Deliver product demonstrations, trials and technical presentations, clearly communicating the benefits and applications of our solutions.
• Work collaboratively with Sales colleagues and technical specialists to develop customer opportunities and deliver commercially effective solutions.
• Analyse customer requirements, sales trends and performance to proactively identify opportunities for growth and continuous improvement.

What do I need to be successful in this role?

• A strong engineering background with a good understanding of HSS, solid carbide and indexable carbide cutting tools.
• Experience within a technical sales, applications engineering, manufacturing or similar customer‑facing engineering environment.
• Strong technical and problem‑solving capability, with the confidence to understand customer challenges and recommend appropriate solutions.
• Excellent communication and presentation skills, with the ability to build credible relationships with customers and colleagues.
• A commercially focused approach, with the drive to identify opportunities and contribute to sales growth.
• A full UK driving licence and willingness to travel regularly to customer sites within your territory.

Experience delivering product demonstrations, technical training or supporting machining applications would be particularly advantageous.

What's in it for me?

• A competitive salary alongside inclusion into our company bonus scheme.
• Company car.
• Enhanced employer pension contribution.
• Our Private Medical Insurance offers eligible team members the ability to access a broad range of treatments quickly when they need it the most.
• 20 days annual leave entitlement plus Bank Holidays, with the opportunity to purchase additional annual leave.
• Enhanced Maternity & Paternity pay to support you and your family during life's important moments.
• A company-funded Healthcare Cash Plan, giving you access to everyday healthcare benefits.
• Employee Assistance Programme (EAP), providing confidential support whenever you need it.
• Ongoing learning and development opportunities to further develop your technical and commercial expertise.

Who are Cromwell?

No matter where you are in your career – or where you want to be – we're here to create a great place to work where you can grow, perform and love what you do. At Cromwell, we're all individuals with unique backgrounds and personalities, but we have one thing in common: delivering exceptional service for our customers. And we do this through our purpose of Keeping Industry Working.

Cromwell has been established for over 50 years and is one of the UK's leading suppliers of industrial tools, maintenance, repair and operational products. We provide our customers with an unrivalled range of products and technical expertise, helping businesses across a wide range of industries operate safely, efficiently and effectively.

Diversity & Inclusion

Our aim is to create an environment that is welcoming to all people and ensures we treat each other and our customers with respect. We value different perspectives, encourage innovation and create a workplace where everyone feels able to contribute, develop and succeed.

About Cromwell

Cromwell has been around for over 50 years, supplying an unrivalled choice of cutting tools, power tools, hand tools and safety equipment into all industries, professions and trades. We offer next day delivery or collection from our nationwide branch network, supported by an overnight UK logistics operation. Our team of over 1500 people are proud to be keeping industry working.

We’re all individuals, yet we’re very much one united team. We treat everyone fairly – regardless of gender, sexual orientation, background, age or disability – and give everyone opportunities for new and varied experiences. Inclusion means not just accepting people for who they are, but showing respect and making adjustments to help people and remove all barriers; it’s about creating a culture where everyone is respected, empowered and able to realise their full potential.

Cromwell is committed to being an Equal Opportunity Employer. We welcome applications from all suitably qualified candidates, regardless of their race, gender, disability, religion/belief, sexual orientation, or age. We are also committed to offering applicants from the armed forces community (current and past) an interview if they meet the minimum requirements for the role.