Technical Marketing Manager - Hyperdispersants

The Lubrizol Corporation; Manchester; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading chemical company in Manchester is seeking a Technical Marketing Manager to provide technical expertise and support sales in promoting eco-friendly solutions for paints, coatings, and related industries. The ideal candidate will have a strong background in the chemical sector, particularly with Hyperdispersants, and possess excellent communication skills. This role involves extensive travel across Europe and collaborating with various teams to drive sustainable growth.

Qualifications

• 5+ years of sales experience in the chemical, paints, and coatings industry.
• Background within Hyperdispersants/dispersants is ideal.
• Experience in B2B settings.

Responsibilities

• Build strong relationships with key accounts and partners across Europe.
• Act as a technical point of contact for client needs.
• Support Sales and Marketing with technical expertise.

Skills

Sales experience in the chemical industry

Customer relationship management

Technical understanding of paints and coatings

Fluency in English

Interpersonal and communication skills

Education

Bachelor's degree in Business, Chemistry, or Chemical Engineering

Tools

CRM software

Microsoft Office Suite

Job description

Overview

The Technical Marketing Manager is responsible for providing the technical expertise for the sales and marketing organization. This role supports educating the sales, marketing and customer base on the value and solutions our products provide, converting opportunities into technical approvals, and identifying unmet needs for new products/solutions. This role sits within Lubrizol's Performance Coatings business unit and focuses on promotion and support of our Hyperdispersant Platform for customers in paints, coatings, inks, packaging, and plastics.

Responsibilities

• Build and maintain strong, long-term relationships with key accounts and partners across the European region.
• Act as the primary technical point of contact, understanding client needs, challenges, and business objectives.
• Conduct regular client meetings, site visits, and product demonstrations to strengthen partnerships.
• Support Sales and Marketing with technical expertise to advise customers and solve problems, develop selling tools, deliver training, obtain technical approval of products, and support new product launches and market entries.
• Maintain accurate records of field activities, customer interactions, and pipeline updates in the CRM system.

Technical - Business Development

• Possess a thorough understanding of technology, formulations, applications, and performance requirements in Performance Coatings market segments (Paints & Coatings, Composites, Printing & Packaging).
• Develop and manage pipeline with growth opportunities.
• Collaborate with strategic and global marketing to identify growth opportunities in focus segments.
• Build strong relationships with PCG laboratories across the European region.
• Write technical projects to deliver unique/differentiated products.
• Willingness to work in the lab on technical projects (internally and externally).
• Support new product launches into the region.

Technical Support and Solutions

• Collaborate with technical and R&D teams to provide customized solutions meeting customer specifications (e.g., performance, sustainability, regulatory requirements).
• Provide expertise in product applications, including coatings formulations, performance characteristics, and industry standards.
• Address customer inquiries and resolve issues related to product performance, delivery, or quality.

Sustainable Business Growth

• Drive sustainable growth by promoting eco-friendly solutions that comply with EU regulations (e.g., REACH, PFAS restrictions).
• Partner with R&D and marketing to position sustainable products (e.g., PTFE-free) as competitive differentiators.
• Develop strategies with commercial teams to expand market share in key European regions, focusing on long-term partnerships aligned with the company’s sustainability goals.
• Monitor market trends, competitor activities, and regulatory changes to inform sales strategies.

Cross-Functional Collaboration

• Collaborate with marketing to develop targeted campaigns, technical collateral, and customer training programs.
• Work closely with the PCG European management team on all aspects of business and resourcing.
• Work with supply chain and operations teams to ensure product availability and timely delivery to partners.
• Provide customer feedback to product development teams to drive innovation in paints and coatings solutions.

Qualifications

• Bachelor's degree in Business, Chemistry, Chemical Engineering, or a related field; 5+ years of sales experience in the chemical, paints and coatings industry.
• Background within Hyperdispersants / dispersants is ideal.
• Experience in customer relationship management, pipeline development, and opportunity management in B2B settings.
• Exceptional interpersonal and communication skills, with fluency in English (additional European languages, e.g., German, French, Italian or Spanish, are a plus).
• Technical understanding of paints and coatings applications.
• Proficiency in CRM software and Microsoft Office Suite.

Other Requirements

• Willingness to travel extensively across Europe (up to 60% of the time).
• Valid driver's license and passport for international travel.

Personal Attributes

• A passion for sustainability and customer-centric solutions.
• Relationship-driven, with a talent for building trust and long-term partnerships.
• Be a champion for Lubrizol values and standards, and a "Brand Ambassador".
• Results-oriented, with a proactive approach to problem-solving and opportunity creation.
• Adaptable and resilient, able to navigate complex markets and regulatory environments.