Team Leader Promo & Local Marketing

Bestway Group; Dunnington; On-site; GBP 35,000 - 55,000; Full time

Job summary

A major retail marketing firm in the United Kingdom seeks an organized Marketing Manager to lead its Promotional & Local Marketing team. The role involves overseeing campaigns for well-known retail brands, managing promotional marketing assets, and ensuring effective team performance. The ideal candidate will have experience in leading marketing initiatives and project management with strong communication skills.

Benefits

Competitive Salary

22 days holiday plus bank holidays

Company pension

Life Assurance

Qualifications

• Expertise in planning and executing promotional marketing campaigns.
• Familiarity with design and production processes.
• Experience managing relationships with agencies.
• Proven ability to manage projects from initiation to completion.
• Skilled in conducting market research and presenting results.
• Competent in handling and analysing data.
• Experience in identifying and implementing process improvements.
• Experience working within and managing budgets.

Responsibilities

• Lead the Promotional & Local Marketing team.
• Line manage and support the professional development of team members.
• Continuously improve team processes/procedures.
• Implement, track, and manage KPIs for team performance.
• Own delivery for promotional marketing initiatives across all brands.
• Ensure effective project management for high-quality work.
• Manage day-to-day operations including production of promotional materials.

Skills

English Fluency

Attention to Detail

Communication

Business Acumen

Creativity

Organizational Skills

Time Management

Teamwork

Technical Proficiency in Microsoft Excel

Job description

Are you an organised, creative multitasker with a knack for getting things done? Ready for the next step in your career with more responsibility and team management? Join us in managing marketing and promotional campaigns for well-known retail brands across the country. You'll focus on delivering key shopper and retailer marketing assets, including POS materials, consumer leaflets, brochures, and local marketing. As part of our Promotional & Local Marketing Team, you'll lead three Promotional Marketing Executives, ensuring the accurate and timely delivery of all collateral to support our shoppers and retailers.

Responsibilities

• Lead the Promotional & Local Marketing team, overseeing day-to-day operations, workflows, and effective traffic management of all inbound and active jobs.
• Line manage and support the professional development of team members.
• Continuously improve team processes/procedures with support from your line manager.
• Implement, track, and manage KPIs to ensure team performance.
• Own the delivery and processes for period-by-period promotional marketing and local marketing initiatives across all Bestway Retail convenience brands.
• Ensure effective workflow project management to deliver high-quality, accurate work.
• Manage the day-to-day operations, including the production of B2B & B2C promotional materials and the coordination with print partners.
• Support development and management of design direction and local marketing assets.
• Manage the budget for promotional and local marketing activities.
• Coordinate production of promotional materials from briefing to final artwork sign-off.
• Create detailed artwork briefs and ensure high standards are maintained.
• Proof documents, copy, and images with exceptional attention to detail.
• Plan and organise promotional implementation, including high-level POS production.
• Oversee the creation of brochureware and ad-hoc literature to drive retailer wholesale sales and facilitate colleague communications.

Knowledge & Experience

• Promotional Marketing: Expertise in planning and executing promotional marketing campaigns.
• Design & Production: Familiarity with design and production processes.
• Agency Coordination: Experience managing relationships with agencies.
• Project Management: Proven ability to manage projects from initiation to completion.
• Market Research: Skilled in conducting market research and presenting results.
• Data Management: Competent in handling and analysing data.
• Process Improvement: Experience in identifying and implementing process improvements.
• Budget Management: Experience working within and managing budgets.

Skills

• English Fluency: Excellent written and spoken English.
• Attention to Detail: Strong copywriting skills with a focus on spelling, grammar, and proofreading. Ability to create engaging copy.
• Communication: Effective communication skills, both written and verbal.
• Business Acumen: Demonstrates a clear understanding of business objectives and vision.
• Creativity: Ability to think creatively and bring new ideas to life.
• Organizational Skills: Excellent organizational skills, with flexibility and the ability to prioritize in a fast-paced environment.
• Time Management: Capable of meeting tight deadlines while maintaining high-quality work.
• Teamwork: Ability to work independently and as part of a team.
• Technical Proficiency: Intermediate to advanced skills in Microsoft Excel.

Benefits

• Competitive Salary
• 22 days holiday plus bank holidays
• Company pension
• Life Assurance

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion. Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors. The Group is also the largest overseas investor in Pakistan.

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply. Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences. If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.