Talent Branding Senior Specialist

The Boston Consulting Group GmbH; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading consulting firm is seeking a Talent Branding Senior Specialist to enhance employer branding initiatives across the EMESA region. The role involves creative content creation, strategic campaign execution, and cross-regional collaboration. Candidates should have 5-7 years of experience in employer branding, strong copywriting skills, and proficiency in design software. This position is ideal for someone passionate about attracting top talent through innovative branding strategies.

Qualifications

• 5–7 years in employer branding, recruitment marketing, or related field.
• Proficiency in copywriting, storytelling, and design software.
• Strong organizational skills for balancing multiple projects.

Responsibilities

• Act as the primary employer branding advisor for strategic areas.
• Develop content for social media, presentations, and recruitment marketing.
• Track and report on campaign effectiveness.

Skills

Employer branding

Creative content development

Copywriting

Project management

Stakeholder management

Analytical skills

Tools

PowerPoint

Canva

Figma

Adobe Suite

Video editing tools

Job description

Overview

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

Responsibilities

• As Talent Branding Senior Specialist supporting the EMESA region, you will:
• Employer Branding Support: Act as the primary employer branding advisor for key strategic areas such as BCG’s Lisbon Capability Center, Executive Recruiting, and other Business Services teams across region and world, aligning branding initiatives with regional and global talent needs as well as key stakeholders.
• Creative Content Development: Write and design compelling content for a variety of platforms, showcasing BCG’s culture, people, and opportunities. Projects will include social media campaigns, branded presentations, videos, and recruitment marketing materials.
• Visual Storytelling: Leverage creative tools such as PowerPoint, Canva, Figma, CapCut (or similar) to develop visually engaging assets that reflect our brand voice and resonate with local talent audiences.
• Strategic Campaign Execution: Localize and deliver strategic employer branding campaigns in partnership with global and regional stakeholders.
• Stakeholder Engagement: Partner closely with TA, HR, global branding, and marketing colleagues to ensure initiatives are aligned, impactful, and measurable.
• Performance Insights: Track, analyze, and report on campaign effectiveness, offering recommendations for continuous improvement.
• Cross-Regional Collaboration: Contribute to global employer branding projects, while ensuring EMESA-specific needs are represented and delivered.

Qualifications

• Experience: 5–7 years in employer branding, recruitment marketing, communications, or a related creative field.
• Creative execution skills: Demonstrated expertise in copywriting, storytelling, and design software (PowerPoint, Canva, Figma, Adobe Suite, video-editing tools such as CapCut/Premiere Pro).
• Copywriting excellence: Ability to craft concise, compelling messaging tailored to different talent audiences and platforms.
• Project management: Strong organizational skills with the ability to balance multiple projects and priorities in a fast-paced environment.
• Stakeholder management: Ability to build trust and credibility with diverse internal stakeholders at regional and global levels.
• Collaborative mindset: Comfortable working across virtual, global teams and adapting to different cultural contexts.
• Analytical approach: Proficiency in measuring campaign impact and translating data into actionable insights.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. For more information on E-Verify.