Tablet Marketing Manager

Boston Consulting Group; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consulting firm in the UK is seeking a Tablet Marketing Manager. In this role, you will drive the marketing strategy for their Tablet product line, managing product launches and overseeing agency relationships. Successful candidates will have strong multi-tasking abilities, experience in consumer electronics, and the talent to navigate complex organizations. The position focuses on delivering impactful marketing initiatives that align with commercial objectives.

Qualifications

• Experience with tablets or consumer electronics is preferred.
• Experience navigating a large, matrixed, multi-national organisation.
• Ability to understand different views and deliver a vision through others.

Responsibilities

• Deliver the Tablet marketing strategy and manage product launches.
• Set objectives with clear KPIs and ensure marketing activity meets targets.
• Manage agencies for content and media while aligning with the corporate team.

Skills

Strong multi-tasker

Collaborative network builder

Brand and consumer driven

Media literate

Data savvy

Job description

We are looking for a Tablet Marketing Manager to join one of the world's leading consumer technology brands. You'll take ownership of executing the Tablet marketing strategy in the UK, launching and sustaining the product range and driving commercial growth. Being responsible for setting the strategic vision, managing the end-to-end customer journey, and ensuring all investment delivers against key performance indicators. You will develop and deliver quarterly marketing plans, manage agency relationships for creative and media, and ensure all activity supports awareness, consideration, and purchase intent.

Responsibilities

• Deliver the Tablet marketing strategy, launching and sustaining a growing range of products aligned to the overarching MX vision.
• Set objectives with clear KPIs and ROI commitments, ensuring all marketing activity delivers against commercial targets.
• Lead the full customer journey, driving conversion across awareness, consideration, and purchase intent.
• Ensure investment allocation maps commercially, seeking incremental funding for pioneering activities where possible.
• Manage agencies for content, creative, paid media, CRM, and programme management.
• Align with the wider corporate marketing team, including social and PR, for seamless integration.
• Deliver quarterly plans with continuous improvements in how to launch with impact and sustain momentum.
• Champion Tablet planning and activation, working collaboratively and cross-functionally across marketing, the broader organisation, and partners.
• Handle all plans with a cadence of measurement, delivering strategic clarity and understanding of investment vs. sales.
• Deliver a regular cadence of partner communication to update the team on performance.

Qualifications

• Strong multi-tasker with experience of managing multi-category launches over a sustained period.
• Experience with tablets or consumer electronics is preferred.
• Collaborative network builder, able to understand different views, overcome objections, and deliver a vision through others.
• Experience navigating a large, matrixed, multi-national organisation.
• Brand and consumer driven, able to define how products tap into consumer needs to generate demand.
• Media literate, with an understanding of the media landscape and the ability to deliver a quality media strategy.
• Data savvy, able to identify insights and measure performance in real-time.
• Externally focused, with the ability to understand retail, channel, and online needs.