SVP Marketing – Academic Communities

Informa Group; Abingdon; Hybrid; GBP 180,000 - 240,000; Full time

Benefits offered by this job

25 days annual leave

Private medical insurance

Employee assistance program

Share Match – two free shares

Life assurance

Flexible working culture

Job summary

Taylor & Francis, part of Informa, is seeking a Senior Vice President of Product Marketing and Communications to lead GTM efforts. The role focuses on activation, demand generation, and cross-functional collaboration to drive revenue and market share in academic publishing.

The successful candidate will shape product positioning, messaging and thought leadership, while guiding a high-performing GTM marketing and communications team in a balanced UK work model.

Qualifications

• Senior leadership experience in product marketing and communications within a global organisation.
• Commercial acumen with revenue and margin focus.
• Ability to plan mid- to long-term and deliver objectives.
• Proven capability to tailor marketing to diverse customer groups across geographies.

Responsibilities

• Lead GTM marketing strategies for academic publishing products, aligned with goals.
• Define target markets, segments and value propositions for products.
• Own customer activation journey with researchers, librarians, and institutions.
• Design multi-channel campaigns and monitor performance using data.

Skills

GTM leadership

Marketing strategy

Cross-functional

Data analytics

Stakeholder management

Tools

CRM

BI

Marketing automation

Job description

Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.

Job Description

The Senior Vice President (SVP) of Product Marketing and Communications is a critical leadership role within the Go-To-Market (GTM) team, responsible for driving the strategic planning, execution, and optimization of marketing and communication initiatives that support the successful commercialization of academic publishing products and services. This role is pivotal in ensuring the organization's academic publishing portfolio achieves its revenue, market share, and customer engagement goals through impactful go-to-market strategies and effective customer activation.

A key focus is ensuring that customer audiences, academic institutions, researchers, librarians, and other stakeholders are effectively engaged, activated, and ready for monetization. The SVP will lead cross-functional collaboration across product development, sales, customer success, and marketing teams to ensure seamless execution of GTM plans. This role requires deep understanding of the academic publishing landscape, customer personas, and market dynamics, combined with expertise in product positioning, messaging, and demand generation, while leveraging data-driven insights and emerging trends to maintain the organization’s competitive edge.

Key Responsibilities

• Lead comprehensive GTM marketing strategies for academic publishing products, ensuring alignment with organizational goals
• Define target markets, customer segments, and value propositions for new and existing products

Customer Activation & Revenue Growth

• Own the end-to-end customer activation journey, engaging academic institutions, researchers, librarians, and consortia
• Develop strategies to build awareness, interest, and demand that drive adoption and maximize revenue potential
• Partner with customer success teams to ensure seamless onboarding and long-term retention
• Leverage data analytics to identify high-value segments and continuously refine monetization strategies

Demand Generation & Campaign Management

• Design and execute multi-channel marketing campaigns (SEO, SEM, email, social media, content marketing) to drive product awareness and adoption
• Monitor campaign performance and optimize strategies using data-driven insights
• Conduct market research to understand customer needs, industry trends, and competitive dynamics
• Develop competitive intelligence reports to identify opportunities and inform product development and GTM plans

Strategic Leadership & Cross-Functional Collaboration

• Serve as key member of Commercial Senior Leadership Team (SLT), providing strategic input to achieve revenue targets
• Align marketing strategies with broader business objectives across sales, content, and operations
• Deliver actionable insights based on market trends, customer feedback, and campaign performance

Communications & Thought Leadership

• Position the organization as a trusted partner through strategic external communications
• Create high-value thought leadership content (white papers, research reports, case studies) addressing key industry challenges
• Represent the organization at industry conferences and events
• Build relationships with media, influencers, and stakeholders to amplify the organization’s voice
• Manage reputation proactively and promote customer success stories
• Build, mentor, and lead a high-performing GTM marketing and communications team
• Foster a culture of collaboration, innovation, and accountability
• Support the design of account and product-based marketing responsibilities across the GTM function

Performance Management

• Establish KPIs to measure GTM strategy and campaign success
• Analyse performance data and provide regular reports with actionable recommendations to senior leadership

Qualifications

• Deep and considerable experience inproduct marketing and communications, with extensive experience in a senior leadership position in a global organisation.
• Demonstrated commercial acumen, able to tap into business strategy when decision making with a revenue and margin focused mindset.
• Combines strong strategic thinkingwith the ability to plan for the mid to long term and deliver againstobjectives.
• Proven ability to understand diverse customer groups, develop targeted value propositions, and tailormarketingapproaches to maximize acquisition, retention, and expansion across different segments and geographies.
• Demonstratesa high levelof credibility and influence, effectivelyrepresentingthe business in discussions with stakeholders at all levels, including C-suite executives and external partners.
• Practical andhands onexperiencewith customers toprovidevaluable insight to informmarketing strategy.
• Excellent communication skills withthe ability to present and drive change withstakeholders at all levels of the business.
• Exceptional leadership skills,demonstratedability to inspire, motivate, and develop high-performing teams, fostering a culture of collaboration, innovation, andaccountability.
• Proven ability to select, implement, and drive adoption of revenue technology stacks (CRM, BI, sales enablement, marketing automation) whileestablishingstandardized processes that bring consistency and efficiency across all revenue operations.
• Numeratecombined with a high attention todetail ,ableto interpret and understand project plans, budgets, and financial targets.

Additional Information

Location:-The successful candidate will be able to utiliseour balanced working model. We ask that UK based candidates live within acommutable distance of ourUKoffices in either Milton Park, Oxfordshire, or London Blackfriars to ensure that as a balanced worker they can make it to our office location to collaborate as required.

Please note: Our Milton Park office will be relocating to Oxford city centre in late 2027 / early 2028, offering an exciting new workplace in the heart of the city.

Closing date: 11th of September 2026

Candidates are required to have the right to live and work in the UK.

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme – offering 24/7 well-being support
• Share Match – Plan that matches every share purchased with two free shares.
• Life assurance, plus optical and medical care

Work/life balance:At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

If you’re excited about working with Taylor & Francis to foster human progress through knowledge, At Taylor & Francis, we are at our best and most successful when colleagues can be themselves and make a contribution regardless of their identity or background. As a colleague, you will have the opportunity to further innovate and develop in areas that you are passionate about. Our goal is to empower you with the resources, incentives, and flexibility you need to enjoy success at work and to live a healthy, balanced life.

Taylor & Francis is proud to be an Equal Opportunity Employer. We believe in and value diversity of people and thought, fostering a supportive and inclusive environment where all colleagues can learn and succeed as their true selves. Taylor & Francis recruits, develops, and retains colleagues without regard to any protected personal characteristics or other non-merit based factor.

We want all our candidates to shine in our recruitment process. Please let us know if there is anything we can do to ensure you are able to show us your best self. This could include having the application form in a different format, more time for questions, or anything else – please ask us, we are happy to be flexible! Please contact [emailprotected]

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