Student Recruitment Advisor - Lead Qualification (Aston)

Gedu Global; Aston; On-site; GBP 30,000 - 40,000; Full time

Job summary

An international education group is looking for a Student Recruitment Advisor to qualify leads from prospective students in the UK and EU. The successful candidate will engage with prospective students through phone and virtual platforms, ensuring a professional experience. Strong communication, sales acumen, and active listening skills are essential. Prior experience with CRM systems is preferred. This role involves maintaining accurate records, managing lead pipelines, and collaborating with teams to enhance recruitment efforts.

Qualifications

• Establish needs and goals of prospective students and recommend suitable programs.
• Effectively communicate with prospective students through various channels.
• Provide exceptional customer service to prospective students.
• Listen attentively to needs and provide tailored solutions.
• Accurately assess lead eligibility based on program requirements.
• Manage time efficiently to meet recruitment goals.

Responsibilities

• Qualify leads generated through digital marketing and outreach.
• Engage and nurture prospective students via phone, email, and online platforms.
• Maintain accurate records of interactions in a CRM system.
• Identify academic and career goals of prospects to recommend programs.
• Manage the lead pipeline to maximize conversion opportunities.
• Collaborate with Admissions and Marketing teams for smooth communication.
• Provide feedback on lead quality and marketing performance.

Skills

Sales Acumen

Communication Skills

Customer Service Skills

Active Listening

Attention to Detail

Time Management

Goal Orientation

Resilience and Persistence

Course / Programme Knowledge

Collaboration

Tech Proficiency

Tools

CRM systems (e.g., Zoho CRM)

MS tools

Job description

StudentRecruitmentAdvisor Lead Qualification

About GEDU :

GEDU Global Education is a leading international education group dedicated to empowering students worldwide through high-quality, accessible learning opportunities. With a diverse portfolio of institutions across the UK and globally, GEDU is committed to innovation, academic excellence, and a student-first approach.

GEDU proudly manages a group of respected international brands, including : GBS UK, GBS Dubai, GBS Malta, EMA France, Schiller International University (USA, Germany, France, and Spain), MLA College (UK), ICN Berlin, and APAC (Australia).

ROLE PURPOSE :

As a Student Recruitment Advisor, you will be the first point of contact for prospective students enquiring from the UK and EU regions. Your primary role will be to qualify leads based on the entry criteria of each institution within the GEDU network and guide eligible prospects toward the next stages of the admissions process.

This role requires strong communication and consultative sales skills to engage with prospective students, assess their suitability and ensure every prospective student receives a professional and positive experience that reflects GEDUs standards.

ROLEand RESPONSIBILITIES :

• Qualify leads generated through digital marketing, outreach, and remarketing channels based on institutional entry criteria for UK and Europe region.
• Engage with and nurture prospective students via phone, email, whats app and virtual platforms, providing accurate information about GEDUs programs and institutions.
• Maintain detailed and accurate records of all interactions in the CRM system to ensure clear tracking and follow-up, including contact information, enquiries, and outcomes.
• Identify prospects academic and career goals to recommend the most suitable programs with GEDU portfolio.
• Manage the lead pipeline effectively to maximize conversion opportunities within the same brand or cross sell to other brands within GEDU
• Collaborate closely with Admissions and Marketing teams to ensure consistent communication and smooth handover of qualified leads.
• Contribute feedback on lead quality and marketing campaign performance to enhance conversion rates.
• Participate in training and development sessions to strengthen programme knowledge and sales effectiveness.
• ShowcasetheuniquefeaturesandbenefitsofGEDUprograms,highlightingstrengths such as faculty expertise, industry connections, and experiential learning opportunities.
• Maintainongoingcommunicationwithprospectivestudentstokeepthemengaged and informed throughout the admissions process.
• Assistwithspecialprojectsandinitiativesrelatedtostudentrecruitmentand enrolment management as needed.
• Participate in training sessions, workshops and professional development opportunitiestoenhanceyourknowledgeandskillsasaStudentRecruitment Advisor.

ESSENTIALSKILLSandEXPERIENCE :

• Sales Acumen : Identify the needs and goals of prospective students and recommendsuitableprograms.Utilizeeffectivesellingtechniquestoachieve enrolment targets.
• CommunicationSkills : Theabilitytoeffectivelycommunicatewithprospective studentsthroughvariouschannelsincludingin-personinteractions,phonecalls, emails, and other platforms.
• CustomerServiceSkills : Providingexceptionalcustomerservicetoprospective students by addressing their enquiries, concerns, and needs in a timely and professional manner.
• ActiveListening : Listeningattentivelytotheneedsandconcernsofprospective students and responding with tailored solutions and support.
• Attention to Detail : Ability to assess lead eligibility accurately based on programme and visa requirements.
• TimeManagement : Efficientlymanagingtimeandresourcestoprioritizetasks, follow up with leads, and meet recruitment goals within deadlines.
• GoalOrientation : Settingambitiousrecruitmenttargetsandworkingdiligentlyto achieve or exceed them, while maintaining a focus on student success and satisfaction.
• ResilienceandPersistence : Demonstratingresilienceandpersistenceintheface of rejection or challenges and maintaining motivation to meet recruitment targets.
• Course / Programme Knowledge : Maintain in-depth and up-to-date knowledge of GBSprogrammes,includingcoursecontent,admissionsrequirements,andcareer outcomes.
• Collaboration : Team player who can work effectively across marketing, admissions, and operations teams.
• Tech Proficiency : Experience using CRM systems (e.g., Zoho CRM) and MS tools.

KEY PERFORMANCE INDICATORS (KPIS)

• Lead qualification accuracy and conversion rates
• Response and follow-up turnaround times
• CRM data quality and process adherence
• Continuousimprovementof recruitment and cross brandprocessandoperations
• Pipelinemanagement
• Achievement of monthly and quarterly enrolment targets.

OTHERINFORMATION :

TheStudentRecruitmentAdvisorwillalsobeexpectedtodemonstratetheircommitment :

• toGEDUvaluesandregulations,includingequalopportunitiespolicy.
• to GEDU Social, Economic and Environmental responsibilities and minimize environmentalimpact intheperformanceoftheroleandactivelycontributetothe delivery of GEDU Environmental Policy.
• totheir HealthandSafetyresponsibilitiestoensuretheir contributiontoasafeand secure working environment for staff, students, and other visitors to the campus.

This job description is not exhaustive. Duties and responsibilities may evolve in line with organizational needs.