Strategy Partner

Hearts United; Greater London; Hybrid; GBP 90,000 - 120,000; Full time

Job summary

Omnicom Media in London is seeking a Strategy Partner on Allwyn to steer long-term strategic direction for one of the UK's largest media accounts. You will work closely with the agency's Chief Strategy Officer to shape bold media strategies and ensure excellence.

You will blend higher-order thinking with hands-on planning, translate performance data and ethnography into simple, game-changing plans, and mentor internal teams to deliver award-winning campaigns.

Qualifications

• Expert communications and media practitioner with strong strategic thinking.
• Excellent storytelling and boardroom influence with senior stakeholders.
• Ability to join dots from performance data, ethnography, and segmentations.
• Comfortable with data, analytics, and new technology to enhance strategy.
• Knowledge of Ehrenberg-Bass insights to drive growth.

Responsibilities

• Lead long-term strategic direction for Allwyn account.
• Ensure high-quality work that excites clients and inspires teams.
• Collaborate with agency Chief Strategy Officer and senior SLT.
• Drive award-winning media thinking and delivery.
• Lead cross-functional teams across paid, owned, shared, and earned channels.

Skills

Strategic thinking

Media planning

Presentation skills

Stakeholder influence

Data-driven

Machine learning

Marketing strategy

Creative collaboration

Job description

Bankside, London | Hybrid Working (3 days office / 2 days remote)

About the role

Your role as the Strategy Partner on Allwyn (the operator of The National Lottery) means you will be leading the long-term strategic direction for one of the biggest media accounts in the UK working closely and collaboratively with the agencies Chief Strategy Officer.

You’ll be responsible for the overall quality of work ensuring clients are excited by the potential of media and the internal agency teams are inspired to deliver best in class, award winning media thinking and delivery.

What you will bring to the role

• Expert communications and media practitioner that can comfortably move between higher order strategic thinking and the art and craft of connected media planning as well as between paid, owned, shared and earned communications.
• Exceptional presentation and storytelling skills; ability to influence and persuade in the boardroom with senior stakeholders as well as work closely with Allwyn’s SLT on marketing strategy.
• Able to think expansively and be both informed and inspired by data. You can join the dots on a variety of stimulus – whether that be performance data, ethnography or segmentations – as well as a variety of disciplines and departments to create game changing but simple to understand strategy
• Comfortable with a new world of machine learning, data and analytics and technology and how it can increase the potency of strategy.
• Well versed in the world of marketing evidence, effectiveness and the Ehrenberg Bass institute and how it can be applied to grow businesses and brands
• Creative thinker who can not only collaborate with the creative agency and their senior strategists (and our own creative solutions team) but lead them to create new types of connections and experiences
• Challenges the status quo and the conventions of what’s been done before and is excited by the potential of new data, technology or platforms in an ever changing media landscape
• Has an opinion on brands, advertising, media and communications and isn’t afraid to express it.

About Omnicom Media

Omnicom Media is the media services division of Omnicom, bringing together some of the world's most recognised agency brands, specialist capabilities, and media expertise. We operate one of the industry's strongest media ecosystems, designed to help our clients unlock growth through intelligence, innovation, and collaboration.

Everything we build, from systems and platforms to products and capabilities, is designed with growth in mind. Our integrated Growth Ecosystems are tailored to each client's ambitions: modular, intelligent, and adaptable, deploying the right capabilities at the right time to create meaningful impact and drive transformational results.

40,000+ people - Our scale is powered by our talent. With access to global expertise, local market insight, and operational excellence, our teams work together to deliver smarter solutions for clients around the world.

70+ markets - Our global reach enables us to create strategies informed by culture, commerce, and consumer behaviour, ensuring relevance in every market.

150+ cities - With teams embedded in communities worldwide, we combine local knowledge with global perspective to help clients navigate an ever-evolving media landscape.

Join Omnicom Media and be part of a global network where your ideas, expertise, and ambition can help shape the future of media.

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/