Strategy & Insights Lead

Adelphi Group; Macclesfield; On-site; GBP 45,000 - 65,000; Full time

Job summary

Adelphi Group in the United Kingdom is seeking a Research and Insights professional within Strategy and Planning to lead components of major initiatives, apply technical expertise, and address non-routine problems with established practices. You will work from the Macclesfield office and help drive value through rigorous analysis.

As part of a cross-functional team, you will generate data-driven insights from audience, market, and campaign performance, translate complex datasets into actionable

Responsibilities

• Utilizes specialized knowledge to execute tasks, lead smaller projects or oversee specific components of larger initiatives. Addresses non-routine problems and contributes to process improvements by applying technical or professional expertise. Decision-making is informed by established practices and past experience, ensuring effective and informed outcomes.
• May oversee the daily activities of team members within a specific area, to ensure task completion, and coordinating with other supervisors as necessary.
• Generates data‑driven insights to inform business, media, and marketing decisions by analysing audience, market, sales, and campaign performance data. Supports stakeholders such as sales, planning, and account teams by translating complex datasets into actionable insights that demonstrate the effectiveness and value of media channels, campaigns, and marketing strategies.
• Researches and analyses audience behaviors, demographics, market conditions, campaign results, and performance metrics to identify trends, opportunities, and areas for optimisation. Produces insight reports and evaluations to assess campaign effectiveness, forecast performance, and guide strategic decision‑making. Manages and applies analytics tools, systems, and methodologies to convert raw data into clear, relevant recommendations aligned to client and organisational objectives.
• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.
• Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Job description

Adelphi Group in the United Kingdom is seeking a Research and Insights professional within Strategy and Planning to lead components of major initiatives, apply technical expertise, and address non-routine problems with established practices. You will work from the Macclesfield office and help drive value through rigorous analysis.

As part of a cross-functional team, you will generate data-driven insights from audience, market, and campaign performance, translate complex datasets into actionable