Strategy Director — Social, Creator & Paid Media

TSA; Greater London; Hybrid; GBP 85,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Private healthcare

Pension scheme

Life insurance

Discounted memberships

Hybrid working

Flexible working

Commuting assistance

Additional holiday

Job summary

London-based TSA is seeking an exceptional Strategy Director to join the leadership team and elevate our strategic offering across social media, creator marketing and paid media.

You'll work closely with senior clients to translate business challenges into insightful strategies and inspiring briefs, partnering with Creative and Creator teams to deliver culturally relevant campaigns. You'll also shape TSA's strategy function, AI and data capabilities, and new services.

Qualifications

• 8+ years' strategy experience within a social, creator and paid media environment, ideally agency-side.
• Proven experience developing social and/or creator marketing strategies for major consumer brands.
• Deep understanding of social platforms, creator culture, audience behaviour and paid media.
• Strong foundations in wider brand, communications and marketing strategy beyond social alone.

Responsibilities

• Lead and elevate the agency's strategic offering across social media, creator marketing and paid media.
• Become a trusted senior strategic partner to key clients, leading workshops and challenging conversations that unlock business and brand opportunities.
• Translate research, audience behaviour, cultural trends and data into compelling insights, strategies and creative briefs.
• Work closely with Creative, Creator and Account teams to inspire distinctive, culturally relevant campaigns.
• Establish a stronger approach to measurement and effectiveness, moving beyond reporting results to explaining why they happened and what to do next.
• Build, develop and lead the Strategy function, setting standards, processes and ways of working across the agency.
• Oversee and develop TSA's paid media offering, ensuring it complements wider social and creator strategies.
• Champion the strategic use of AI, technology and analytics to make the agency's thinking smarter, faster and more effective.
• Develop new strategic products, services and intellectual property that strengthen TSA's competitive position.
• Play a leading role in pitches, new business opportunities and agency growth.
• Represent TSA through thought leadership, industry events, panels and media opportunities.

Skills

Social Media Strategy

Creator Marketing

Brand Strategy

Cultural Insights

Paid Media

Consumer Brands

Strategic Planning

Data & Analytics

AI

Client Leadership

New Business

Team Development

Job description

London-based TSA is seeking an exceptional Strategy Director to join the leadership team and elevate our strategic offering across social media, creator marketing and paid media.

You'll work closely with senior clients to translate business challenges into insightful strategies and inspiring briefs, partnering with Creative and Creator teams to deliver culturally relevant campaigns. You'll also shape TSA's strategy function, AI and data capabilities, and new services.