Strategy Analyst, Governance and Experience - TikTok Shop

TikTok; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

TikTok is seeking a data-driven strategist to join the Governance and Experience team. You will conduct in-depth data analysis to monitor performance, support planning with data-backed insights, and collaborate with cross-functional teams to optimize metrics and governance frameworks.

The role emphasizes strong analytical skills, proficiency in Excel, and experience with SQL/Python for analytics; prior consulting or strategy experience is valued.

Qualifications

• 2+ years of experience in strategy/consulting, or 3+ years in business analysis or data analytics.
• Strong data analysis capability with hands-on experience; advanced proficiency in Excel (e.g., modeling, complex formulas, scenario analysis).
• Solid understanding of common statistical and analytical methodologies.
• Demonstrated structured and logical thinking, with a strong ability to extract key insights from complex data.
• Excellent problem-solving skills, with a proactive, ownership-driven mindset and the ability to work independently in ambiguous environments.
• Strong learning agility and ability to quickly understand new domains, business models, and governance frameworks.

Responsibilities

• Monitor and analyze business performance against key metrics and KPIs; track progress toward goals.
• Provide data-backed recommendations to address critical business challenges.
• Support planning with deep-dive research and benchmarking to validate assumptions.
• Iterate metrics definitions to enable faster, smarter decision-making.
• Collaborate with cross-functional teams to inform strategy and process optimization.
• Communicate changes in metrics and insights to stakeholders to influence actions.

Skills

Data analysis

Excel modeling

Statistical methods

Problem solving

Learning agility

SQL

Python

BI tools

Tools

SQL

Python

BI tools

Job description

Responsibilities

About the Team: TikTok Shop Governance and Experience: TikTok Shop Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only users, but also sellers and creators. We continuously improve user experience through optimizing policies, rules, products and systems. Business Planning: The Business Planning team partners with regional operations, global functions and middle platform teams in achieving GNE targets. We develop appropriate metrics systems to monitor overall performance, bring in data-based analytics for critical decision making and contribute strategic insights on best practices and innovations to tackle some of the toughest challenges. Planning and Analytics: The Planning and Analytics team sets business targets (incl. budgets), tracks performance and proactively identifies potential issues and risks through developing and iterating metrics systems. Meanwhile, the team also engages with cross functional teams in solving priority challenges by bringing in data-based insights.

• - Monitoring & Performance Tracking: conduct in-depth data analysis to monitor business performance against key metrics and KPIs. Track progress toward strategic objectives and assess budget utilization. Identify and synthesize insights on business highlights, risks, and performance gaps;
• - Strategic Planning & Problem Solving: Perform deep-dive research and benchmarking to validate key assumptions supporting goal setting, budgeting, and strategic initiatives. Support planning processes by providing data-backed recommendations to address critical business challenges;
• - Innovation & Continuous Improvement: Support the (re)definition and iteration of key metrics as the business evolves. Deliver tailored analyses and insights to enable faster, smarter decision‑making and continuous optimization;
• - Cross-Functional Collaboration: Partner closely with cross-functional teams (e.g., Data Science, Governance operations and strategy members from other regions) to inform strategy and process optimization. Help teams elevate their strategic thinking and execution to achieve the next level of impact;
• - Stakeholder Communication: Communicate changes in metrics and analysis insights to cross-functional teams, influence decision-making and actions through clear and candid verbal and written messaging.

Qualifications

Minimum Qualification(s):

• - 2+ years of experience in strategy/consulting, or 3+ years in business analysis or data analytics role.
• - Strong data analysis capability with hands‑on experience; advanced proficiency in Excel (e.g., modeling, complex formulas, scenario analysis).
• - Solid understanding of common statistical and analytical methodologies;
• - Demonstrated structured and logical thinking, with a strong ability to extract key insights from complex data;
• - Excellent problem‑solving skills, with a proactive, ownership-driven mindset and the ability to work independently in ambiguous environments;
• - Strong learning agility and ability to quickly understand new domains, business models, and governance frameworks.

Preferred Qualification(s):

• - Prior experience in consulting and/or strategy-focused roles.
• - SQL skills are highly preferable.
• - Experience in tech or e-commerce–related projects is a plus;
• - Experience in e-Commerce governance, user experience governance, trust & safety, or social media governance;
• - Experience with R/Python and BI or data visualization tools is a plus.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.

Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.