Strategic Tourism Manager (Economic Growth)

Golearnleicestershire; England; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A local government organization in the UK seeks a Strategic Tourism Manager to lead initiatives promoting the tourism sector in Leicestershire. The role involves working with multiple partners to implement the Tourism Growth Plan, enhancing the region's profile as a top destination. Candidates should have a degree or equivalent experience, along with strong project management and stakeholder engagement skills. This full-time position includes hybrid working options and aims to boost the local economy.

Benefits

Flexible working hours

Opportunity for professional development

Supportive work environment

Qualifications

• Must have a degree or equivalent in a relevant subject.
• Experience managing projects with multiple partners.
• Experience in stakeholder engagement and relationship management.
• Knowledge of tourism, marketing, and business growth.
• Outstanding communication and presentation skills.

Responsibilities

• Lead the Tourism Growth Plan to promote Leicestershire.
• Coordinate activities and campaigns that boost the visitor economy.
• Engage and enthuse tourism businesses for support.

Skills

Tourism knowledge

Project management

Stakeholder engagement

Communication skills

Interpersonal skills

Problem-solving

Education

Degree level education or equivalent experience

Job description

Strategic Tourism Manager (Economic Growth)

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Job Description

Organisation: Leicestershire County Council

Work Location: Leicester City Council, City Hall, 115 Charles Street, Leicester, LE1 1FZ and Leicestershire County Council, Room 200, County Hall, Leicester Road, Glenfield, Leicestershire, LE3 8RA

Worker Category: Hybrid Worker

Working Hours: Full-time (37 hours, Monday to Friday)

Contract Type: Permanent

Closing Date: 18th January 2026

Interview Date(s): w/c 2nd February 2026

Do you have a passion for Tourism? Join Leicester and Leicestershire’s Place Marketing Team to help promote our region.

About the role

An exciting opportunity has opened to join the Leicester and Leicestershire Place Marketing Team. This role operates under a regional remit, leading initiatives aimed at driving the Leicestershire tourism offer.

This strategic role is based within a small team where you will be responsible for working with a range of partners to coordinate activities and campaigns that deliver growth in the visitor economy and raise the profile of Leicester and Leicestershire as a first-class tourism destination.

The primary objective of the role is to bring together partners to coordinate and review the successful delivery of the Tourism Growth Plan – a regional strategy aimed at delivering jobs, growth, and raising awareness of Leicestershire as an internationally renowned tourism destination. A key element of the role involves regularly convening the Local Visitor Economy Partnership (LVEP) Board, made up of public and private sector partners who help guide and shape activities.

We are looking for someone with a passion for tourism who can lead the Tourism Growth Plan by:

• Enthusing tourism sector businesses and encouraging them to support initiatives both financially and in kind.
• Gaining support from partners and area ambassadors, leading a partnership approach to place marketing.
• Acting as the key contact, connecting stakeholders – including local communities (People), physical locations (Place), and private companies (Business) – to support the delivery of strategic tourism objectives.

About You

To apply for this post, as a minimum you must have the following qualification, skills and experience:

• Educated to degree level (or equivalent level) or possesses equivalent experience and proven capability in a relevant subject.
• Experience leading projects involving multiple partners, including programme and project budget management.
• Experience in stakeholder engagement and collaboration, successfully acting as the central relationship manager for key initiatives. Requires the ability to lead or support teams composed of both internal staff including elected members and external organisational partners.
• Knowledge tourism, marketing and business growth.
• Outstanding communication and presentation skills, capable of preparing and delivering information effectively to the Council’s most senior decision-makers and key external partners.
• Excellent interpersonal skills and the ability to identify and maximise new opportunities, including to do things differently, better and more cost effectively, through the use of negotiation and influencing skills.
• Self‑motivated and able to work with minimum supervision, with a creative, problem solving and solution focussed approach. Organised, with a demonstrable ability to manage and prioritise workloads to deal with competing demands. Must be capable of making independent, well‑informed decisions within your area of responsibility, ensuring that any issues outside those limits are appropriately escalated.

You must also understand, and have a commitment to, equal opportunities, and the ability to apply this to all situations.

In addition, we also expect you to share our commitment to our values and will ask you to evidence when you have demonstrated them as part of the selection process.

For more information or an informal discussion, please contact:

Sarah Rudkin
Economic Growth Team Leader at Leicestershire County Council
Telephone: [phone]

Mike Denby
Director for Inward and Investment and Place Leicester City Council
Telephone: [phone]

How to Apply

Leicestershire County Council is an inclusive organisation which is on a journey to embed and celebrate equality, diversity and inclusion at every level. We warmly welcome and encourage applications from people of all backgrounds, as having a diverse workforce with different perspectives and ideas is fundamental to our values and enriches the services we offer our communities. We particularly welcome applicants from Ethnically Diverse and LGBTQ Plus communities and people with disabilities to create a balanced workforce and one that reflects the communities we serve. Applicants with a disability who meet the criteria listed in the 'About You' section above will be offered an interview under the Disability Confident Employer Scheme.

To apply for this job, please click on 'Apply Now'. You will need to upload a supporting statement and a CV as part of your application which explains how you meet the criteria listed in the 'About You' section above. For further information, see the How to Apply section on our career site.

We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.

If you have any technical issues when trying to apply for this post, please contact our Employee Service Centre: https://emss.org.uk/support

By applying for this post, you agree to our Terms and Conditions.

Our aim is to work with communities and partners to deliver public services that make Leicestershire the best possible place to live and work for everyone. Our employees play a key role in supporting this goal and helping us deliver the vital services we provide to the people of Leicestershire.

• Locations Leicestershire County Council, Glenfield, LE3 8RA, GB