Strategic Performance Analytics Lead

Journey; Cheltenham; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading hotel marketing agency in Cheltenham is seeking a Performance Analytics Manager to lead data-driven strategies and performance measurement within the hospitality industry. The role requires a Bachelor's degree in a related field and prior experience in performance analytics. The candidate should have strong analytical, communication, and problem-solving skills, along with proficiency in analytics tools like Google Analytics and SQL. Join a team passionate about transforming the luxury hospitality sector through innovative solutions.

Benefits

Collaborative work culture

Opportunities for professional development

Dynamic work environment

Qualifications

• Bachelor's degree in relevant field; master's or relevant certification a plus.
• Prior experience in performance or web analytics is preferred.
• Ability to analyse complex data sets and present findings effectively.
• Experience with web analytics platforms is essential.
• Knowledge of digital marketing principles and tactics.

Responsibilities

• Lead development of data-driven strategies for digital reporting.
• Oversee performance measurement frameworks with cross-functional teams.
• Deliver high-impact performance reports tailored for stakeholders.
• Drive A/B testing and identify areas for improvement.
• Stay updated with digital performance trends and advocate for new technologies.

Skills

Analytical thinking

Data manipulation

Communication

Problem-solving

Team collaboration

Education

Bachelor's degree in Marketing, Business, or related

Relevant certifications (Google Analytics, Adobe Analytics)

Tools

Google Analytics

Adobe Analytics

Excel

SQL

Tableau

Power BI

Job description

A leading hotel marketing agency in Cheltenham is seeking a Performance Analytics Manager to lead data-driven strategies and performance measurement within the hospitality industry. The role requires a Bachelor's degree in a related field and prior experience in performance analytics. The candidate should have strong analytical, communication, and problem-solving skills, along with proficiency in analytics tools like Google Analytics and SQL. Join a team passionate about transforming the luxury hospitality sector through innovative solutions.